CULTURE
YEEZY DAY 2022: WHAT TO EXPECT

Get ready because Yeezy Day has arrived this year – for Tuesday and Wednesday (August 2-3rd). The first day was primarily for customers in North America but customers in Europe, Korea, Japan, and China have today (August 3) to score a pair of Adidas Yeezy sneakers, or more. However, it seems Kanye has complained about Adidas implementing YEEZY Day without his consent.
The two-day event gives sneaker heads the finest chance to get a pair of Yeezys without having to resort to buying them used. The Yeezy Boost 350 “Turtle Dove” 2022, 450 “Utility Black,” 500 “Blush,” and other models are among the new arrivals and restocks at this year’s event. Despite West complaining about Yeezy Day notion, below are just 8 of the YEEZY footwear expected to drop in this week:
Yeezy Foam Runner MX Carbon

The adidas YEEZY Foam Runner “MX Carbon” features a distinctive slip-on construction made of a combination of lightweight EVA and algae taken from the ocean. Bright neon pink and yellow swirls draw attention to the dynamically carved elements. Treadled bottoms complete the look of the adidas YEEZY Foam Runner slip-blended on’s colour display.
The adidas YEEZY Foam Runner “MX Carbon” is scheduled to go on sale on August 3 as part of YEEZY Day for $90 USD at YEEZY Supply, adidas, and a few other stores.
Yeezy Boost 700 V2 ‘Static’

The Yeezy 700 V2 has a flat upper made of a grey “Static” mesh fabric and a leather finish. The recognisable Adidas three stripes can be seen here in the form of a seamless wave on a shiny material. The colour scheme is neutral, with an upper in a low contrast combination of cream, light grey, and silver, and an outsole made of black rubber.
Yeezy 700 V3 ‘Azael’

Yeezy Boost 350 ‘Turtle Dove’

Perhaps the most anticipated drop, the first retro release of the “Turtle Dove” 350.
Yeezy Boost 700 V2 ‘Tephra’

The Tephra is made of a premium blend of ultra-luxe leather, buttery soft suede, and incredibly breathable mesh for all-day wear. It comes in an ultra-clean earthy palette that includes browns, blacks, greys, and whites. A sturdy gum rubber outsole is located beneath the blacked-out midsole, which also has Boost technology.
Yeezy Boost 700 ‘Hi-Res Blue’

Yeezy 450 ‘Utility Black’

Yeezy Boost 350 V2 “Red Stripe”

The Adidas Confirmed app, which you should download right away so you’re prepared, and the Yeezy Supply website, where new models will unexpectedly put up for sale, will both see drops on Tuesday, August 2, and Wednesday, August 3. On Tuesday, August 2, at roughly 7 a.m. EST, a countdown clock and a pair of highly wavey Yeezy 450s are featured on the Yeezy Supply webpage, suggesting that you will be able to purchase a pair at that time.
Images Courtesy of GOAT
CULTURE
TAG HEUER X NINTENDO

Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.
The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.


Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.
CULTURE
THE NOKIA 6310 IS BACK

The revived classic includes a FM Radio and ‘Snake’ game.
Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.
In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.
The Nokia 6310 should release later this year.
CULTURE
UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.
The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.
The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.
The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
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