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LEVI’S® BRING BACK ‘SILVERTAB’ COLLECTION

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Since debuting in 1988, Levi’s sublabel, ‘SilverTab’ made itself known, especially when loose, baggy fits within the grunge and skateboarding scenes were exploding and the hip-hop scene was beginning to penetrate the mainstream. After brief reissues in 2018 and 2020, the SilverTab line is set to make a comeback in the form of a 27-piece ’90s inspired collection.

The collection includes straight jeans, oversized shorts, drop-shoulder trucker jackets, sherpa jackets, denim work shirts, and flannels in a range of various washes and is identified by the series’ distinctive silver jacrons and fabric tags. The iconic SilverTab globe tees make a comeback as well, and the entire collection will provide items that have been specially chosen for men and women for the first time.

Particularly in its iconic ’94 Baggy SilverTabTM jeans for ladies and the SilverTabTM Loose jean and SilverTabTM Straight jeans for men, baggier drapes and faded washes are given new life.

For the campaign itself, actress Hayley Law and actor and musician Gavin Leatherwood were chosen by Levi’s® to represent the spacious clothing in its advertising campaign. With the addition of accessories, the assemblage’s enormous trousers, Trucker jackets, and shorts, as well as its large graphic tees and tops, evoke feelings of fashion nostalgia.

 

Check out the campaign and keep in mind that Levi’s® SilverTabTM is currently offered at Levi’s and Kohl’s for prices ranging from $29.50 to 108 USD.

All Photos Courtesy of Levis

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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