CULTURE
NFT COLLECTIVE PLEASRDAO JUST BOUGHT THE ONE-OF-A-KIND WU-TANG CLAN ALBUM

Sold for $4 million in a complex deal involving crypto.
Seven years ago, the Wu-Tang Clan’s one-of-a-kind album “Once Upon a Time in Shaolin” was created as a protest against the devaluation of music in the digital era. Before long it got caught up in a tale of capitalist villainy when it was purchased by Martin Shkreli, the price-gouging young pharmaceutical speculator who was later convicted of securities fraud.
“We’re about to put out a piece of art like nobody else has done in the history of music…This is like someone having the scepter of an Egyptian king.” — RZA, The Abbott, head of the Wu-Tang Clan, 2015
The two-CD, 31 track album was conceptualised and then produced by Cilvaringz alongside RZA in secret over the course of six years starting in 2007 and includes every member of the Wu-Tang Clan, sans Ol’ Dirty Bastard who died in 2004. Once completed, they pressed a single copy to be encased in a leather covered box with an interior nickel/silver-plated “box-within-a-box-within-a-box” made by British-Moroccan artist Yahya. Ownership of this monument is accompanied by strict legal repercussions against any improper digitisation and/or distribution of the work.
As told by Chief Pleasing Officer of PleasrDAO Jamis Johnson, ‘The history between inception and the present of Once Upon a Time in Shaolin reads like pulp fiction. Martin Shkreli, aka “Pharma Bro” and prominent internet villain, purchased the album anonymously at auction in 2015 for $2 million – making it the most expensive work of music ever sold. He threatened to destroy the album and allegedly used the jewelled CD case as a coaster. Shkreli, notorious for hiking the price of pharmaceutical drugs, was eventually found guilty of fraud and sentenced to seven years in prison. In 2018 a court ordered the forfeiture of Shkreli’s assets which included Once Upon a Time in Shaolin. The album sat in a temperature controlled vault in the basement of the Department of Justice, until now.’
Although “Once Upon a Time” predates the recent craze for NFTs — “nonfungible tokens,” or digital items created using blockchain computer code, preventing them from being duplicated and allowing their provenance to be tracked — the PleasrDAO’s goal of recapturing the value of artistic scarcity in the digital age has led it to become seen as a kind of precursor.
‘The album itself is kind of the O.G. NFT,’ said Jamis Johnson who was proudly wearing a Wu-Tang T-shirt.
To tie “Once Upon a Time” to the digital realm, an NFT was created to stand as the ownership deed for the physical album, said Peter Scoolidge, a lawyer who specialises in cryptocurrency and NFT deals and was involved in the transaction. The 74 members of PleasrDAO — the abbreviation in its name identifies it as a “decentralised autonomous organisation” — share collective ownership of the NFT deed, and thus own the album.
‘Thirteen years ago, I had an idea everyone said was crazy. I started producing this album on a moonshot and after some hard early yards, it took on a life of its own. The Clan made it real, Martin made it notorious, the Feds made it legendary and PleasrDAO brought it full circle.’ — Cilvaringz, Producer and Conceptualizer of ‘Once Upon A Time In Shaolin’
A lot of things in life are temporary, fleeting, impermanent. But remember this – just like blockchain, Wu Tang is forever.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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