CULTURE
AN ENTIRE NFT MUSEUM IS FOR SALE

A self-contained metaverse featuring everything from 2D images to 3D experiences.
The latest innovation in the digital collectible market is a whole digital museum in the form of an NFT.
The Museum of Digital Life (MoDaL), created by XR studio Delta Reality, is a self-contained metaverse. The virtual museum, at the time of its launch, currently holds 12 art pieces within its digital confines. This includes 2D images and videos, and 3D interactive objects and experiences. A collective of artists and engineers came together to design the space. MoDaL is a blend of the artistic and the technological, in one virtual environment.
“Digital art and NFTs have an enormous undiscovered potential, so in creating MoDaL, we wanted to show that by pushing the limits of both technology and artistic expression,” says Darian Skarica, Delta Reality’s founder. “Our goal was to show just how vast the scope of digital art is. That is also why we created it as an NFT of MoDaL, to make sure it has life of its own and grows with every change of hands”.
The “growth” stems from a fundamental feature of MoDaL: it’s an ever-evolving space, one that will continuously fleshed out with new works of art, animations, and environments.
At first glance, the museum is truly a digital haven. There’s a contemporary minimalist aesthetic, compounded by glowing forests, integrated gardens, and polychromatic works of animation — a pretty far cry from the museums most of us are used to.
If you buy the museum, you would have access to all the project files, assets, and codes within MoDaL. The future owner won’t be able to autonomously modify or add onto the metaverse, but have the chance to do so with Delta Reality. A chain of collaboration will occur with each sell.
So what can you do inside? Well, the digital museum functions as a space that can be explored at will. You can also interact with other guests inside.
MoDaL is up for sale on the Delta Reality website.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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