FASHION
SUSTAINABLE ON EVERY LEVEL – LEVI’S® LONDON HAUS CONCEPT STORE

Levi’s eco concept store Levi’s Haus in London is the first of its kind within the brand’s portfolio. Doubling up as a new in-store experience and physical brand hub, the Haus spotlights Levi’s sustainable values whilst educating both Levi’s lovers and conscious consumers alike on how to extend the life of their denim.
Based just around the corner from Studio BLUP HQ, theblup.com took a closer look around the store.
“We try to encourage you to repair your denim if it has a hole for example. You would bring your old denim..and if it’s too far gone, you can recycle it” says Jacob, one of the store employees.
Customers wanting to recycle their own jeans use the Levi’s app to scan the barcode in store. The hatch is then opened for the clothes to go inside The screen then creatively displays what happens to your jeans in the recycling process with captivating animations.

Levi’s by Levis
The store takes faulty or old seasoned products and revamps the denim. The revamped denim is sold as genderless, even though the jeans are originally cut for specific genders.
Jacob says “stores have certain rules where when it becomes the new season, you can’t sell the old season stuff. We don’t follow the same rules, so we will take that product and sell it for 30% cheaper – from £60.
However, on the more high-end side, you can get a bespoke pair of jeans made or jacket made, a premium popular service. They start at £550 (jeans) and jackets are £950.
Some of the recycled jeans also go into charity projects. Levi’s works with a mental health charity (Working Well Trust) and those involved were taught sewing skills in order to hand-make products such as bucket hats and bum bags from the old denim. Scrap pieces can be used to customise jean jackets too. The charity receives profits from sold items, with a generous donation given on top.
There is great history from the 1950s onwards and Levi’s embraces this history through jeans in the vintage section. This involves re-making the jeans into a higher quality and more modern-day style. Every season, archives are explored and pick out ‘original’ parts to redo, like reproductions of the vintage versions. Throughout the year, profits again go to various charities.
Overall, this Levi’s store is unique within the brand’s retail portfolio and will “serve as the new home for your every need when it comes to extending the life of your denim” says Richard Hurren, Levi’s Vice President for Europe.
You can visit Levi’s® London Haus on Great Marlborough Street in London today.


REPAIR. REIMAGINE. RECYCLE.
FASHION
HOUSE OF SUNNY DROPPING ITS FIRST MENSWEAR COLLECTION LATER THIS YEAR

Its been an impressive 2020 for the London-based label.
Designed in-house out of its East London studio, House of Sunny prides itself on producing small sustainable runs of collections in a bid to act against fast fashion. Now, as the label celebrates its tenth anniversary, its founder Sunny Williams has unveiled his plans to drop a first menswear collection later this year.
“We are at a stage where the audience organically asks us for men’s options,” explained Williams in a recent interview with Forbes. “We got to the point where I’d see guys wearing our cardigans cropped even though they bought a size 14 or 16 — and I am amongst those who want to wear pieces from the women’s line”.
Having garnered a reputation in women’s fashion for its use of vibrant colorways and unique designs, Williams alludes to its menswear offering continuing in much the same vein: “I love vintage sportswear at the moment and the style menswear will have is going to be very much my style.” Except the capsule menswear collection to drop September 2021.

FASHION
SELFRIDGES LAUNCH RENTAL SERVICE

Selfridges have just launched a fashion rental service which will allow their customers to rent items for 8, 10 or 20 days for as little as £20. Thanks to a new collaboration with HURR, you can borrow designer items from big brands like Prada, Saint Laurent and Off White in bag, shoes, tops, jeans, jacket or jumper form.
Found of HURR, Victoria Prew, said, “In a daring move, Selfridges is the first UK department store to take the plunge into the fashion rental market. The collection is built for the next generation of customers whose aspirations exceed their income, yet it is also appealing to customers who can afford to pay full-price but want the convenience of swapping out last season’s fashion for current season”.
This new way to wear designer is an “earth-conscious way to shop”, as Prew continues, “Extending the lifespan of clothes that already exist is one of the best things you can do to reduce the environmental impact of your wardrobe.”.
Find out more information and start renting on the Selfridges website here.
FASHION
VIRGIL ABLOH CONFIRMS ANOTHER NIKE DROP

What began as ten trainers in 2017, has spun into an iconic partnership between Virgil Abloh and Nike. Today Off-White designer confirmed that he’ll be releasing 50 pairs of Off-White x Nike Dunk Lows this summer. The drop will be part of his upcoming collaborative “Dear Summer…” collection.

Announced on Instagram, Abloh revealed the packaging for the Dunks which includes a set of 50 numbers (we assume to represent the 50 pairs available) and tape to give the box a vintage and pre-used feel. Holes also cover the box and these have featured on his Air Jordan 5’s before, so perhaps this is a nod to the new trainer design. Release dates and designs haven’t been confirmed yet, however no doubt all will be revealed soon.

Abloh captioned the Instagram post with: “@off____white™ c/o @nike, summer 2021 collection name is “Dear Summer”… it’s a whole thing…it was 2017 i started drawing on those 10 Nike shoes. in my mind they are not literal shoes, but are more like sculptures a full-on art object made in multiple editions, somewhat scarce. they exist in a space all their own. where the plot thickens on the design side is the portal to tell stories as vivid as a HOV triple entendre or a Jeezy ad-lib…”
[Image Source: Instagram]
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