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THE BLUP CELEBRATES AIR MAX DAY 2022: OUR TOP 5 PICKS

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Here are our top 5 picks:

5th Place: Air Max 180

Berlin’s Nightlife Inspires New Nike Air Max 180 3
Air Max 180 “Berlin” which dropped on 2019’s Air Max Day

Released in 1991, Nike’s lightweight Air Max 90 was designed by Tinker Hatfield and Brice Kilgore. It was Nike’s first silhouette to feature 180 degrees of air bubble, with the bold urethane outsole bonded to the air unit, signifying the first time Nike Air would literally contact the street floor with each step.

Air Max 180 'White & Ultramarine & Solar Red' Release Date. Nike SNKRS GB

Nike’s Air 180 is probably one of the under appreciated shoes in the lineage of Air Max lineage, but it’s had a great 2018 after a range of tonal colourways were released.

 

4th Place: Air Max 95

Nike Air Max 95 Essential Black/Dark Grey
Nike Air Max 95 Essential Black/Dark Grey

To offer something never seen before, Sergio Lozano looked to the design of human anatomy for the AM95 by introducing a lacing system inspired by a set of ribs with mesh and synthetic suede uppers. As well as being the world’s first visible forefoot Air, a small Swoosh confirmed the style, creating an aesthetic which has made it a streetwear icon ever since, moulded for maximum support.

One of Nike’s most popular silhouettes, 1987 saw the arrival of the Air Max 1 where Nike Air technology was born. Tinker Hatfield decided to design a shoe with its air bubble on show which changed the game forever. As bright colour palettes and eye-catching designs became more desirable, the shoe’s patented air cushioning encapsulated everything as the first Air Max sneaker.

Many new colorways, sneaker collaborations, and modernised versions of the Air Max 1 are expected to release throughout this year, celebrating with a trio drop on Air Max Day.

In 1988, one year after the release of Air Max 1 – ‘Just Do It’, one of the world’s most recognisable slogans was etched into history. (Air Max 1 White)

2nd Place: Air Max 97

In runner up position, we see the AM97 which was designed originally by Christian Tresser. The sneaker’s OG “Metallic Silver” colorway took after one of the designer’s love for mountain biking. Thanks to a new blow-moulding technique, full-length, visible Air cushioning was envisioned in the Air Max 97 design.

Regarded as one of the most comfortable sneakers in market, the futuristic-looking synthetic upper and lacing system represents all that Nike stands for – speed, style and athletics.

1st Place: Air Max 90

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Our winner was designed once again by Tinker Hatfield in 1990. Originally nicknamed the Air Max III, the Air Max 90 pioneered sneaker design. Its enlarged air bubble, shape and vibrant colourways reflect a retro aesthetic. Today, the sneaker continues to be one of Nike’s greatest contributions to modern footwear over 30 years later.

A true collector and sneakerhead should never be without at least one AM90.

The Top 10 Nike Air Max of All Time - KLEKT Blog

Happy Air Max Day. What did you think of our Top 5?

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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