CULTURE
KENDRICK’S USES DEEPFAKES IN NEW MUSIC VIDEO TO MORPH INTO WILL SMITH, KANYE AND MORE
It’s been four long years since we’ve heard new music from Kendrick Lamar. He’s now back with his upcoming fifth studio album. But Kendrick has also released an accompanying music video for new song, “The Heart Part 5”, which uses deepfake technology to visually transform his face into notable cultural figures including Ye and Nipsey Hussle – it’s worth a watch.
The track, which samples Marvin Gaye’s 1976 song I Want You, begins with dark ruby red backdrop behind Lamar. The video features deepfake technology — a form of artificial intelligence (AI) — is used to morph K-dot into famous figures – OJ Simpson, Kanye West, Jussie Smollett, Will Smith, Kobe Bryant, and Nipsey Hussle.
The term Deepfake does generally refer to videos where the face of a person, usually a public figure, has been manipulated using AI software in a way that makes the altered video look authentic. For the Lamar video, Studio Deep Voodoo — led by “South Park” creators Trey Parker and Matt Stone – were the brains behind creating the deepfake.
A semi-announcement for Lamar’s fifth studio album was teased last year, but now we know the album, titled Mr. Morale & The Big Steppers will finally land on May 13.
Directors: Dave Free, Kendrick Lamar
Production Company: pgLang / project3
Deep Fake: Deep Voodoo
Director of Photography: Christopher Ripley
CULTURE
TAG HEUER X NINTENDO

Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.
The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.


Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.
CULTURE
THE NOKIA 6310 IS BACK

The revived classic includes a FM Radio and ‘Snake’ game.
Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.
In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.
The Nokia 6310 should release later this year.
CULTURE
UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.
The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.
The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.
The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
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