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TOMM €A$H DISPLAYS INCREDIBLE IKEA ‘LOAFA’ SOFA COLLABORATION

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TOMM €A$H is more than just a rapper; he’s collaborated with Adidas Originals to create the world’s longest Superstar, with McDonald’s on a “Sad Meal,” and with Maison Margiela on a pair of “Loaf-ers.” Now, Cash is taking his artistry to a whole new level with the “LOAFA,” a collaboration with IKEA and produced by artist Gab Bois.

Taking to Instagram, Cash stated, “So IKEA told me that if we get 10,000 comments on this post, they will release the ‘Loafa!’” Let us demonstrate to them that we truly require this.”

Cash, who is sitting on the “LOAFA” with their Margiela loafer-clad feet on a bread-themed circular rug, also offers a closer look at the sofa’s details, which include a traditional IKEA tag. The sofa itself is homage to Mario Bellini’s Camaleonda sofa, which he designed in 1970 and has since become one of the most important pieces of modular furniture in the interior design world.

IKEA has yet to confirm the “LOAFA” collaboration, but if Cash’s statement is correct, we may see a limited run of these sofas in the near future.

TOMMY CASH
TOMMY CASH
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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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