Earlier this month Studio BLUP launched the BLUP50 – a handpicked collective of the most inspiring creators from different specialisms across the creative industry. Throughout 2021 The BLUP will be interviewing each of our amazing talent, sharing what is important to them in their worlds and supporting their causes and projects.

First up we had the pleasure of meeting Jyoty. Having DJ’d all over the world, Jyoty is known for her Saturday morning radio show on world renowned Rinse FM and has become one of the the underground’s most loved figures.

// YOUR WORD FOR 2021 //

Unruly

// WHAT HAVE YOU SEEN ONLINE/INSTAGRAM /TIKTOK / TWITTER THAT HAS STOPPED YOU SCROLLING?

There’s a video by a girl where she pretends to be the background singer in the studio recording of Tupac’s ‘Hit Em Up’ and her reactions to his intro…. This video had me in absolute tears because it just made me realise how much ruthless stuff we used to rap along to or laugh at without a single care. Listening back to a lot of diss tracks now, I truly start to show my age and think everything is mad rude – haha!

// GIVE US A WHISTLE STOP TOUR OF YOUR CAREER TO DATE

Moved from Amsterdam to London to study > Part-time job as a door girl at The Nest > Doing doors for Boiler Room > Getting to co-host my friend Ellie’s show on Rinse > Taking over the slot > Going from presenter to specialist > Hosting Boiler Room sets > becoming a DJ > leaving corporate world to become a creative producer > leaving that job to now full-time doing music bits and bobs. TADA! Oh and somewhere along the line I also started a print magazine called ‘The Move’ with my mate (founder) Tom Armstrong.

// WHAT DOES 24 HOURS IN YOUR LIFE LOOK LIKE?

At this time? On an EXTREMELY exciting day during the pandemic.. Working out, either recording radio or a podcast for some of the projects with brands I’m currently working on, doing a livestream on Twitch, cooking a meal, watching useless YouTube stuff, facetiming my friends and probably giving myself an oil scalp treatment.

// WHAT DO YOU DO TO SWITCH OFF OR CHILL?

I’m obsessed with properties and interior design so I spend all my ‘tv time’ watching shows like Million Dollar Listing, apartment hunting vlogs on YouTube, Architectural Digest videos etc. etc. This truly makes me so happy and gets me really excited.

// WHAT HAS BEEN ONE OF YOUR BEST CAREER HIGHLIGHTS?

Probably any of the dj workshops I’ve done with women (India, USA, UK) – these are always the highlights of my year and definitely also my series ‘You Can Sit With Us’.

The series didn’t hit any high numbers but was to me one of the best things I’ve done in the last 2/3 years. I decided to host weekly webinars with who I consider to be real changemakers. This mainly happened because I noticed I was getting a lot of love for doing things or speaking up about issues that other people (who aren’t creatives or “influencers”) have dedicated their entire lives to and have studied inside-out. So I sat down with people who are active and dedicated to politics, policy making, health, education, activism, law and more and turned these into 1 hr podcasts/vodcasts for young people to be reminded who they should really follow and listen to.

// WHAT DO YOU SEE IN YOUR FUTURE?

Becoming a brand, a trusted name. I don’t know if I see it but it’s something I hope and wish.

// IF YOU COULD COLLABORATE WITH ONE CREATIVE OR BRAND WHO WOUKLD IT BE?

Ooohh.. I think any brand I used to love or spend a lot of money on from younger years to now would be a nice full circle moment. Especially a brand like Nike who is known for thought-provoking campaigns.

When it comes to creatives it could be cool to do something – please don’t ask me what, I’m just writing down what comes to mind – with Pharrell or Dev Hynes.

// WHO IS YOUR GREATEST INSPIRATION?

Maya Angelou

// YOUR FAVOURITE SONG OF 2021 SO FAR?

Okay I know this is not answering your question AT ALL but I am so passionate about this that I simply do not care, haha! I cannot stop playing both of Sault’s ‘Untitled’ albums over and over again. I have to listen to tunes off of both those projects every day or I go mental. Both projects dropped in 2020 but I can truly imagine myself referring to their music 10, 20 years from now (which doesn’t necessarily happen that often since we have endless access to new music every second of the day).

// WHAT DO YOU WANT PEOPLE TO SAY ABOUT YOU AT THE END OF YOUR CAREER?

‘She did her best’

// WHAT IS THE BIGGEST ADVICE YOU WOULD GIVE TO NEW CREATIVES?

Not just to plug myself, but genuinely because I break down everything from how to start dj’ing, how to get on radio, the importance of online platforms, managers vs agents, how to negotiate fees, logistics, contracts, invoices, tax etc. etc. etc… my series ‘Tips & Tricks’ on my IGTV and YouTube!

// WHAT’S IMPORTANT TO YOU RIGHT NOW? (THIS COULD BE A PERSONAL PROJECT, SOCIAL/CULTURAL/POLITICAL ISSUE…

THE FARMERS PROTEST IN INDIA and everything else takes a back seat!

// ANYTHING ELSE YOU’D LIKE TO MENTION?

I’m having a great time, all the time.

FOLLOW JYOTY:

????Instagram @jyoty

????YouTube