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In the event of America’s most watched annual broadcast, the principle highlight involved the Kansas City Chiefs’ victory over San Francisco’s 49ers at the football championship. Among the masses of entertainment offered to its viewers, the Super Bowl LIV 2020 also presented the infamous half-time show. The show was performed by Jennifer Lopez and Shakira, as well as surprise guest performances from Bad Bunny and J. Balvin.

It was announced that this year’s Super Bowl half-time show would be included in NFL’s first-ever visual album, Super Bowl LIV Live. The album is set to encompass all the entertainment that occurred throughout the game, including the National Anthem performed by Demi Lovato.

However, it was in the infinite sequence of commercials shown in amongst the game, where there remained an abundance of celebrity cameos. Celebrities included Bill Murray, Kanye West, Ellen DeGeneres, Jason Momoa, Post Malone, Lil Nas X, Maisie Williams and Kim Kardashian to name a few.

Super Bowl fans were also given glimpses of new teasers and trailers from upcoming projects, such as the Fast & Furious 9, the new James Bond film No Time to Die and Disney’s live action film Mulan.

Super Bowl advertisements have become ever iconic due to their incredible production values and cinematographic quality. For adverts to be displayed to the estimated 100 million viewers during the Super Bowl LIV, it was reported that for a 30 second slot, advertisers were required to disperse around $5.6 million USD.

Here are our top 5 picks:

5th Place: Air Max 180

Released in 1991, Nike’s lightweight Air Max 90 was designed by Tinker Hatfield and Brice Kilgore. It was Nike’s first silhouette to feature 180 degrees of air bubble, with the bold urethane outsole bonded to the air unit, signifying the first time Nike Air would literally contact the street floor with each step.

Nike’s Air 180 is probably one of the under appreciated shoes in the lineage of Air Max lineage, but it’s had a great 2018 after a range of tonal colourways were released.

4th Place: Air Max 95

To offer something never seen before, Sergio Lozano looked to the design of human anatomy for the AM95 by introducing a lacing system inspired by a set of ribs with mesh and synthetic suede uppers. As well as being the world’s first visible forefoot Air, a small Swoosh confirmed the style, creating an aesthetic which has made it a streetwear icon ever since, moulded for maximum support.

One of Nike’s most popular silhouettes, 1987 saw the arrival of the Air Max 1 where Nike Air technology was born. Tinker Hatfield decided to design a shoe with its air bubble on show which changed the game forever. As bright colour palettes and eye-catching designs became more desirable, the shoe’s patented air cushioning encapsulated everything as the first Air Max sneaker.

Many new colorways, sneaker collaborations, and modernised versions of the Air Max 1 are expected to release throughout this year, celebrating with a trio drop on Air Max Day.

In 1988, one year after the release of Air Max 1 – ‘Just Do It’, one of the world’s most recognisable slogans was etched into history. (Air Max 1 White)

2nd Place: Air Max 97

In runner up position, we see the AM97 which was designed originally by Christian Tresser. The sneaker’s OG “Metallic Silver” colorway took after one of the designer’s love for mountain biking. Thanks to a new blow-moulding technique, full-length, visible Air cushioning was envisioned in the Air Max 97 design.

Regarded as one of the most comfortable sneakers in market, the futuristic-looking synthetic upper and lacing system represents all that Nike stands for – speed, style and athletics.

1st Place: Air Max 90

Our winner was designed once again by Tinker Hatfield in 1990. Originally nicknamed the Air Max III, the Air Max 90 pioneered sneaker design. Its enlarged air bubble, shape and vibrant colourways reflect a retro aesthetic. Today, the sneaker continues to be one of Nike’s greatest contributions to modern footwear over 30 years later.

A true collector and sneakerhead should never be without at least one AM90.

Happy Air Max Day. What did you think of our Top 5?

For the month of Ramadan, Off-White™ has dropped a unique collection inspired by warmth, comfort and elegance. The capsule, dedicated to Ramadan is not novel for the brand, as championing diversity and the global community remains vital to Virgil Abloh’s legacy.

This isn’t the first time that Off-White has honoured the Islamic celebration as earlier in 2021, they debuted a homeware collection. But now, the brand has exclusively dropped a series of high-end matching loungewear covered in emblematic green colour details, representing interpretations of modest dressing and relaxed silhouettes.

At the forefront of the capsule includes a glitter black shirt with gold collar details alongside matching pajama pants, as well as a rhinestone-embellished black t-shirt and hoodie, a track jacket with matching track pants, a satin green holiday shirt with matching joggers and knitwear.

To round up, the collection concludes with a range of accessories, featuring Swarovski Arrow statement fashion jewellery, currently available to shop online.

In fact, speaking of shopping, Off White has recently announced that they would be accepting cryptocurrency payments and can trade Bitcoin,  Ethereum, Binance Coin, Ripple, and Tether and USD Coin for all Off-White products. While there will not be a payment limit, Off-White continues to explore moving into the metaverse.

Off White: “This is another important step in the growth of the brand, that looks towards the future including Web 3.0 technologies, understanding the needs and desires of its ever evolving customer base.”

The collection, which ranges from $705 USD to $1,840 USD, is available online at the Off-White™ online shop will be available in Kuwait, Dubai and Riyadh stores. View the collection today.