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TOKYO’S LOUIS VUITTON IMMERSIVE EXPERIENCE

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At the Tokyo Midtown Grass Square, Louis Vuitton presents SEE LV, an immersive journey spanning more than 160 years of the Maison’s history.

Tokyo is continually at the forefront of culture since it is the political, economical, and cultural centre of Japan. The city is the obvious choice for SEE LV’s 2022 tour since it combines tradition and history with modernity and advancement.

Through immersive and interactive multimedia experiences, SEE LV lets visitors delve deeply into the world of Louis Vuitton by fusing vintage items from the Maison’s historical line with contemporary pieces. The show brings together a stunning collection of contemporary items and early twentieth-century trunks, artistic collaborations, and legendary leather works to explore all parts of Louis Vuitton’s history and creations through a contemporary lens.

The interactive digital experience will allow you to peruse Louis Vuitton’s historical archives from the La Maison Heritage Collection as well as some of the most recent ready-to-wear designs.

The exhibition is available until 21st August.

Address:

Tokyo Midtown

9-7-1 Akasaka,

Minato-kuTokyo

 

Photo: Louis Vuitton Japan

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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