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BTS SINGER JIMIN HAS BEEN ANNOUNCED AS DIOR’S OFFICIAL GLOBAL AMBASSADOR

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One of the most well-known K-Pop artists has been formally signed by Dior to serve as one of its global ambassadors. Jimin, a member of BTS, is the newest musician to be appointed an ambassador for the French luxury clothing brand.

The BTS gang’s multifaceted singer, dancer, and composer has previously collaborated with Dior. The band’s partnership with the French luxury brand, according to WWD, which broke the news first, began in 2019 when menswear designer Kim Jones created the stage clothes for the group’s Love Yourself: Speak Yourself world tour. The BTS group has previously collaborated with a number of well-known companies, including McDonald’s, Coca-Cola, Samsung, and Louis Vuitton, which in April 2021 also appointed them brand ambassadors. But the ambassadorship for Louis Vuitton was formally over.

The BTS group, which also consists of RM, Jin, Suga, J-Hope, V, and Jungkook, has seven members in total. Jimin is one of them. The group recently revealed that while each member completes his or her required military service in South Korea, the band will take a sabbatical so that members can work on independent projects. Most recently, Jimin dropped the song “Vibe,” which he co-wrote with Taeyang of BigBang, a significant K-Pop group. Jimin’s signing to Dior is proof of this as each member pursues separate endeavours. Now, any participant can independently use their own branding. The South Korean artist now reflects the spirit and uniqueness of Dior style, modernity with a timeless signature, according to a statement from Dior on their collaboration.

Dior has already used the influence of K-Pop stars. Jisoo, a member of BlackPink, was previously chosen by Dior as the house’s global fashion and beauty ambassador. Jimin joins Sehun and Cha Eunwoo as brand representatives for Dior menswear.

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ENTERTAINMENT

TRAVIS SCOTT X KID CUDI ‘THE SCOTTS’ BREAKS SPOTIFY STREAMING RECORD

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Photo Credit: @rayscorruptedmind

With concerts cancelled and postponed due to the coronavirus outbreak, sparked the intuition of introducing performances within the digital realm. Last week saw Travis Scott pioneering a 10 minute futuristic virtual set on Fortnite, where he debuted his collaborative track ‘THE SCOTTS’ with Kid Cudi.

Within the first 24 hours of its release, the track soared to #1 on Spotify’s global chart with 7.4 million streams. The exponential streaming rate resulted ‘THE SCOTTS’ to become the biggest global Spotify streaming debut of the year so far, surpassing Billie Eilish’s ‘No Time to Die‘.

It was also brought to our attention that ‘THE SCOTTS’ and Travis Scott’s Astronomical Tour managed to also break Fortnite’s record by attracting 12.3 million concurrent players who joined to view the digital event.

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ENTERTAINMENT

DRAKE SHARES HIS TOP 5 FAVOURITE RAPPERS OF ALL TIME

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Photo Credit: Jordan Nicholson

Earlier this week, Drake provided his fans with a spontaneous insight into his personal top five rappers of all time. Drake announced his list including Lil Wayne, Jay-Z, Andre 3000, Notorious B.I.G. and Toronto-based rapper Young Tony (also known as OVO Hush), via the comments section of Instagram on Thursday.

He took to Young Tony’s comments, on a post displaying Tony’s early mixtapes, writing “My top 5 is Biggie, Hov, Wayne, Young Tony and 3000 since nobody asked.”

This spur-of-the-moment comment, unsurprisingly, attracted an abundance of likes and comments from his fans.

 

Whilst it may not come as surprise to his fans, these listed rappers have had a major influential impact on Drake, with elements from each artist being heard within the rapper’s own music. Having also collaborated with the majority of those mentioned, or at least having them referenced in a song, proves Drake’s admiration for those who have inspired and helped him define his own artistic style.

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ENTERTAINMENT

DRAKE X NIKE?

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Drake and Nike fans will be excited this morning as rumours broke of a collab between the two, in the form of the classic Air Force 1 trainer.

The Canadian rapper has a history of partnerships with the sportswear brand, so this won’t come as a complete shock to followers. In 2013, the two nearly came together after Drake signed with Jordan- Nike’s subsidiary- and a few co-branded crepes were released. After this, there were rumours Drizzy would be moving over to competitor Adidas, but this never became a reality after the brand was caught up in a feud between him and Pusha T. Since then, Drake has shown constant support to Nike by wearing the sports brand, especially custom made kicks as pictured below.

However, yesterday (8/6/20) an account reported that an OVO x AF1 trainer will be dropping in 2021. Complex magazine has hinted at the release of another sneaker next year, but they couldn’t confirm exactly what style.

Stay tuned for updates!

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