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WWE PARTNERS WITH ‘FANATICS’, SPORTS PLATFORM TO LAUNCH NFTS

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The WWE is far from the first sports brand to get into NFTs however they have officially signed a deal with sports digital platform Fanatics to drop trading card NFTs through Candy Digital – Fanatics’ digital collectibles company.

WWE® and Fanatics Announce Long-Term Sports Platform Partnership Across E-commerce, Licensed Merchandise, Trading Cards and NFTs (Photo: Business Wire)

Fanatics are surely changing the world of sports collectibles under Candy Digital, which unites world class digital artists, designers, and technologists to a wide range of official NFTs (non-fungible tokens).

The NFT digital trading cars will of course feature famous wrestlers but also share the most historic and popular moments in wresting history.

Meanwhile, in other news, WWE Moonsault is a new project being developed alongside FOX’s ‘Blockchain Creative Labs’, its own NFT creative division.

This partnership is expected to be a lengthy one as Fanatics look set to become the exclusive provider of licensed WWE physical and digital trading cards. They will also exclusively re-introduce WWE Shop according to the official press release . This will enable WWE fans around the world to have access to WWE merchandise on the e-commerce and mobile app. The categories feature apparel, title belts, headwear, and more.

It has not been confirmed which wrestlers will first appear on the NFT trading cards, but keep your eyes peeled…it’s rumoured John Cena or Hulk Hogan could be on Web3 soon.

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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