ENTERTAINMENT
PEARPOP REWARDING USERS FOR VIRAL NFT SOCIAL MEDIA POSTS
Pearpop, social media collaboration marketplace has launched a Web3 app, Pearproof which allows users to mint viral NFTs of their social media posts. As well as this, Pearpop is introducing dynamic NFTs that gain value depending on their virality on social media.
Although the concept of selling social media posts like tweets is not new (as seen with Jack Dorsey’s first tweet), Pearproof’s NFTs will use an algorithm that helps boost the value as posts gain higher engagement.
In terms of how the NFTs on the platform actually gain value, there is a tier system. Ray Lee, the Chief Product Officer for both Pearpop and Pearproof says the NFTs “start at the vinyl level before rising to silver, gold, platinum and other levels, as it gains popularity on social media.”
The creators have the power to decide what the holders of the NFT get as their collection rises up the levels. “It’s about programming a way to unlock access to the creator or a private community,” he said. The algorithm allows fans to have a stake in the creator’s works, thereby creating an incentivised relationship that does not rely on likes and shares.
The idea for Pearpop originated from the realisation that there wasn’t a current marketplace for creators “to monetise through simple, authentic collaborations that are mutually beneficial.” Now, Pearpop is investing into the power of social media, as the start up has now banked $16 million to build out its empire for buying and selling social collaborations among creators, of which $10 million of the total deriving from Series A funding.
We see Pearpop has come a long way and is even backed by some of the most notable supporters of Web3 projects including The Chainsmokers, Alexis Ohanian, Mark Cuban and Snoop Dogg.
Find out more about the platform at the site – pearproof.com
BBC
Glastonbury has initiated the release of stage-by-stage playlists of artists who were due to perform in this year’s 50th anniversary festival.
In attempt to fill the emptiness in our hearts as a result of the festival’s cancellation, organisers revealed on twitter that they “thought it’d be nice to update our main stages playlists on Spotify with the acts who would’ve been gracing those stages” this year.
“We begin with the John Peel Stage…” they continued, suggesting that further playlists curated by each stage will follow.
Featured artists in the playlist includes music from Aitch, Burna Boy, Charlie XCX, FKA Twigs, Editors, Glass Animals, Primal Scream and Clairo among more.
Photo Credit: @rayscorruptedmind
With concerts cancelled and postponed due to the coronavirus outbreak, sparked the intuition of introducing performances within the digital realm. Last week saw Travis Scott pioneering a 10 minute futuristic virtual set on Fortnite, where he debuted his collaborative track ‘THE SCOTTS’ with Kid Cudi.
Within the first 24 hours of its release, the track soared to #1 on Spotify’s global chart with 7.4 million streams. The exponential streaming rate resulted ‘THE SCOTTS’ to become the biggest global Spotify streaming debut of the year so far, surpassing Billie Eilish’s ‘No Time to Die‘.
It was also brought to our attention that ‘THE SCOTTS’ and Travis Scott’s Astronomical Tour managed to also break Fortnite’s record by attracting 12.3 million concurrent players who joined to view the digital event.
Photo Credit: Jordan Nicholson
Earlier this week, Drake provided his fans with a spontaneous insight into his personal top five rappers of all time. Drake announced his list including Lil Wayne, Jay-Z, Andre 3000, Notorious B.I.G. and Toronto-based rapper Young Tony (also known as OVO Hush), via the comments section of Instagram on Thursday.
He took to Young Tony’s comments, on a post displaying Tony’s early mixtapes, writing “My top 5 is Biggie, Hov, Wayne, Young Tony and 3000 since nobody asked.”
This spur-of-the-moment comment, unsurprisingly, attracted an abundance of likes and comments from his fans.
Whilst it may not come as surprise to his fans, these listed rappers have had a major influential impact on Drake, with elements from each artist being heard within the rapper’s own music. Having also collaborated with the majority of those mentioned, or at least having them referenced in a song, proves Drake’s admiration for those who have inspired and helped him define his own artistic style.
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