CULTURE
YEEZY DAY 2022: WHAT TO EXPECT

Get ready because Yeezy Day has arrived this year – for Tuesday and Wednesday (August 2-3rd). The first day was primarily for customers in North America but customers in Europe, Korea, Japan, and China have today (August 3) to score a pair of Adidas Yeezy sneakers, or more. However, it seems Kanye has complained about Adidas implementing YEEZY Day without his consent.
The two-day event gives sneaker heads the finest chance to get a pair of Yeezys without having to resort to buying them used. The Yeezy Boost 350 “Turtle Dove” 2022, 450 “Utility Black,” 500 “Blush,” and other models are among the new arrivals and restocks at this year’s event. Despite West complaining about Yeezy Day notion, below are just 8 of the YEEZY footwear expected to drop in this week:
Yeezy Foam Runner MX Carbon

The adidas YEEZY Foam Runner “MX Carbon” features a distinctive slip-on construction made of a combination of lightweight EVA and algae taken from the ocean. Bright neon pink and yellow swirls draw attention to the dynamically carved elements. Treadled bottoms complete the look of the adidas YEEZY Foam Runner slip-blended on’s colour display.
The adidas YEEZY Foam Runner “MX Carbon” is scheduled to go on sale on August 3 as part of YEEZY Day for $90 USD at YEEZY Supply, adidas, and a few other stores.
Yeezy Boost 700 V2 ‘Static’

The Yeezy 700 V2 has a flat upper made of a grey “Static” mesh fabric and a leather finish. The recognisable Adidas three stripes can be seen here in the form of a seamless wave on a shiny material. The colour scheme is neutral, with an upper in a low contrast combination of cream, light grey, and silver, and an outsole made of black rubber.
Yeezy 700 V3 ‘Azael’

Yeezy Boost 350 ‘Turtle Dove’

Perhaps the most anticipated drop, the first retro release of the “Turtle Dove” 350.
Yeezy Boost 700 V2 ‘Tephra’

The Tephra is made of a premium blend of ultra-luxe leather, buttery soft suede, and incredibly breathable mesh for all-day wear. It comes in an ultra-clean earthy palette that includes browns, blacks, greys, and whites. A sturdy gum rubber outsole is located beneath the blacked-out midsole, which also has Boost technology.
Yeezy Boost 700 ‘Hi-Res Blue’

Yeezy 450 ‘Utility Black’

Yeezy Boost 350 V2 “Red Stripe”

The Adidas Confirmed app, which you should download right away so you’re prepared, and the Yeezy Supply website, where new models will unexpectedly put up for sale, will both see drops on Tuesday, August 2, and Wednesday, August 3. On Tuesday, August 2, at roughly 7 a.m. EST, a countdown clock and a pair of highly wavey Yeezy 450s are featured on the Yeezy Supply webpage, suggesting that you will be able to purchase a pair at that time.
Images Courtesy of GOAT
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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