CULTURE
XBOX OFFERING MENTORSHIP FOR WOMEN TO KICKSTART THEIR GAMING CAREERS

To honour International Women’s Day and Women’s History Month 2022, Xbox will celebrate mentorship to empower and tap into the upcoming generation of women in the gaming industry.
A new mentorship program will be launched to focus on women aspiring to become game developers.
Louise O’Connor, producer at Rare Ltd, draws on the fact that although the presence of women in gaming careers is growing, it still remains far behind compared to men.

In a Xbox Wire statement, the video game industry has 24% of the workforce as women. This does not correspond to the actual number of women who play video games (45%) which is an under-representation Microsoft wishes to address.
With its Mentoring programme, Xbox’s aim is to create possibilities to match experienced women with juniors in the industry, resulting in partnerships between women and Xbox’s diverse range of studios and products. Also the aim is to find “aspiring talent” as well as provide “valuable 1:1 coaching sessions with key leaders” globally. According to Louise O’Connor, Xbox hopes to use its experience to guide the next female talents in the industry.
More details of the program, including which regions and countries are eligible to take part, is expected later this month but for now, read more about the programme on Xbox’s blog:
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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