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WILL.I.AM UNVEILS TECH-DRIVEN FACE MASK

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After coming up with the idea while traveling on an airplane amid the pandemic, Will.i.am is introducing a clever tech-driven face mask, a joint venture with manufacturer Honeywell. Xupermask is outfitted with three dual-speed fans and a Honeywell high-efficiency particulate-arresting (HEPA) air filtration system.

It also includes noise-canceling audio and microphone capabilities as well as Bluetooth 5.0 connectivity and LED day glow lights. To assist with the design, Will.i.am enlisted Jose Fernandezwho through his Ironhead Studio, a costume and creature design firm, has created costumes for films including The Amazing Spider-Man, X-Men United and The Avengers.

Courtesy of Xupermark

Created in two color schemes — white/gray/orange and black/black/orange — the Xupermask comes in two sizes and accompanied by a carrying case, three-month supply of HEPA filters, ear tips and USB-C charging cable. The first drop has already sold out, follow Xupermask for details on the second drop.

Courtesy of Xupermark
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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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