Every year the anticipated release of Apple’s new iPhone sparks rumours, and this year is no different. It’s hard to believe how the tech giant can improve the already effortless phone without it transforming into year 3030 futuristic object, but somehow it does.

It is rumoured that the 2019 iPhone will feature a triple-lens camera solution. This will include not one, not two, but three cameras on the back with a 12 megapixel lens. A dual lens was introduced with this years iPhone 7 Plus. a three-lens rear camera would offer more advantages, including greatly improved low-light performance and even better image quality, if the report proves to be accurate.

Apple have recently released the Apple Watch Series 4 with two bigger and better notable differences. At the heart of any watch design is the ability to tell the time, duh, and Jobs’ minions have made this even easier with making the watch face 30% bigger. Secondly, the speaker is now 50% louder and is relocated to the opposite side of the microphone to make phone calls clearer and reduce echo.

On the edge-to-edge screen you can find information like stocks and shares, heart rate, follow scores from sports teams, flight information, alongside the basic calendar and weather, which are so yesterday’s news compared to this.

Fancy a bike ride this weekend? Apple have increased the outdoor workout time to six hours, with full GPS tracking for it’s entirety to last your outdoor activities. Fall of your bike embarrassingly  and hope no one notices? You’re mistaken. The watch can now detect falls from analysing wrist trajectory and impact, awkward. Oh and if it detects no movement for 1 minute after said fall, it” automatically call and message your emergency contact using the SOS feature. We can’t tell if this is super clever or super annoying.

Apple’s clever creation is available in three aluminium finishes-silver, gold, and space grey. But, as if this isn’t enough, you can also flash it off in gold stainless steel with a Milanese band. These band’s can also work with any Apple predecessors, they’ve really thought of it all with this watch. No doubt in a year’s time they would’ve thought of more innovative designs that we’ll be shocked at, again.

Beauty bloggers have taken Youtube by a storm, playing a key role for makeup and beauty brands to advertise their products directly to an audience. From product reviews to hauls, viewers stay engaged, but there’s always that one question that slips through the mind: Will that look product good on me?

Thanks to AR, Google has created a way for viewers to virtually try on makeup while watching the tutorials and reviews. MAC Cosmetics were the first to launch the AR Beauty try on, through their lipstick campaign where viewers could try on the different lip shades on the bottom of the split screen.

As you can imagine, this largely benefits the beauty brands that implement the AR try-on considering viewers will pay more attention to the products. It was recorded by Google that 30% of users that activated the AR experience in the YouTube iOS app spent on average 80 seconds trying on the virtual lipstick. We’re looking forward to see what other AR and interactive media develops within YouTube.