CULTURE
UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.
The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.
The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.
The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
CULTURE
TAG HEUER X NINTENDO

Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.
The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.


Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.
CULTURE
THE NOKIA 6310 IS BACK

The revived classic includes a FM Radio and ‘Snake’ game.
Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.
In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.
The Nokia 6310 should release later this year.
CULTURE
POLAROID’S ‘MOST CREATIVE INSTANT CAMERA YET’

Now you can edit photos, use lens filters and click long-exposure shots.
Polaroid is, once again, at a crossroads. It famously survived the death of celluloid film cameras as everyone pivoted to digital media, and somehow managed to remain a relevant product even as smartphone cameras took over, but now as people are constantly pushing to create content and be more ‘creative’ on social media, a simple click-and-print instant camera doesn’t sound like a big deal anymore. To make the instant camera appealing to this new wave of ‘content creators’, Polaroid debuted the Now+, an i-Type camera that comes with a slew of features that upgrade the instant camera experience with filters, lenses, art-styles, and a remote shutter feature through Polaroid’s own smartphone app.
The camera comes with snap-on lens filters that give the images different effects, while the camera now even supports capturing styles like long-exposure photography and double-exposure photography.


The snap-on lens kit features multiple tinted lenses as well as a ‘starburst’ lens for more vivid shots. The Now+ even comes with autofocus capabilities (a feature that was also built into its predecessor, the Now) and extensive creative control thanks to the accompanying Polaroid app. The app lets you adjust the camera’s aperture for either crisp, clear shots, or bokeh-filled low DoF images, while the camera intelligently handles the exposure to give you the best shot. The camera works with a tripod too, and can be remotely triggered via the smartphone app – a feature that’s integral to the Now+’s long-exposure photography mode that can be used for light-painting amongst other things. You can combine and photos too, for double-exposure photography – a feature that’s new to the Polaroid lineup.
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