CULTURE
THE RUGBY WORLD CUP TROPHY PRESENTED IN A CUSTOM MADE LOUIS VUITTON CASE
“Victory Travels in Louis Vuitton,” said Michael Burke, Chairman and CEO of Louis Vuitton.
Louis Vuitton has announced that it would be the official trophy travel case provider for the forthcoming 2023 Rugby World Cup in France. As if winning a prize wasn’t impressive enough, bringing it home in an LV monogram case does the trick.
The case was uncovered at the Stade de France stadium, during a test match between France and New Zealand. The unique case, which will house the Webb Ellis Cup, was handcrafted by Louis Vuitton’s skilled artisans.
The outside is coated in the label’s characteristic Louis Vuitton Monogram canvas and embellished with a “V” that stands for both Victory and Vuitton. The colours, which are blue, white, and red, are inspired by those used in the competition. Hand-painted Roman numerals XV on the laterals indicate the 15 players of a rugby union squad. “The case is lined with beautiful Louis Vuitton leather, in the same Pantone blue colour, for the first time in the trophy trunk series,” LV reveals.
Louis Vuitton has already designed trophy cases for some of the world’s most prestigious events. Its stellar resume includes mentioning a few, the FIFA World Cup, the League of Legends World Championships, the NBA Finals, and the Formula One Monaco Grand Prix.
“This Official Travel Case is an outstanding example of Louis Vuitton’s unrivalled knowledge and workmanship.” “We are honoured to host the Webb Ellis Cup from now until the completion of the event in 2023,” stated France 2023 CEO Claude Atcher.
The 2023 Rugby World Cup will be the tenth edition in history, taking place between September 8 and October 28, 2023, and will also mark the 200th anniversary of the invention of rugby.
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.
The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.
[Image Source: Nike]
Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
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This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.
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