ENTERTAINMENT
TAKE A LOOK AT NIKE & DRAKE’S NEW RANGE
Nike and Drake have officially announced their line NOCTA. The name has been inspired by Drake’s nocturnal creative process and the street style of Toronto, London and Paris. The Canadian rapper wrote an essay defining the label’s name, saying he grew up admiring Nike athletes and hopes NOCTA to serve as a ‘uniform’. See the full essay below.
The collab has been teased to us, with only a couple of images of the collection being revealed. What we have seen so far though we love, including tonal puffer jackets and sweatsuits in yellow or black. The yellow jacks include “NOCTA” in black font across the right chest and a black “CL” on the back.
This isn’t the first time the pair have come together. Drake signed to the Jordan Brand back in 2013 and created the Air Jordan 10s and 12s. It’s been rumoured that a partnership for OVO Air Force 1 will be dropping in 2021, but in the meantime we have NOCTA to sport.
This moment is full circle for me.
I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.
I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.
NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.
NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.
But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.
That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.
This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.
If you ever find yourself in Tokyo on your travels, it’s worth exploring the new official Harry Potter Café, which is to help commemorate the franchise’s success in Japan, especially for fans of the iconic movie series.
The Akasaka Biz Tower, where the café is located, is currently embodying other elements of the Wizarding World, such as a staircase that has been converted to resemble the moving staircase in the franchise. Notably, the staircase connects the tower to the Akasaka ACT Theater, where the play will be performed in Japanese.
So whilst the cafe provides fans with souvenirs and Hogwarts-themed decor, we take a look at the food and drinks on offer:
First, the café offers scones with jams in the shapes of Gryffindor, Slytherin, Ravenclaw, and Hufflepuff, keeping with its British heritage. The traditional dinner of beans and toast has a Harry Potter twist; it’s called Platform 934 Beans. The Dragon’s Breath Roast Beef and the Owl Post Sunday Roast are some of the heartier snacks.
There is also meat-free Hedwig Cake, which is a dessert. The artistic dish depicts an owl with its beak clutching a Hogwarts acceptance letter.
There are also other potions available. Spells like “Expecto Patronum,” “Wingardium Leviosa,” “Stupify,” and “Herbivicus” are channelled into a variety of cocktails and mocktails, all boiling away beneath the surface to captivate your taste buds.
The magical café is a part of Warner Bros. Entertainment’s spectacular celebration of the July 8th launch of the play Harry Potter and the Cursed Child in Japan. In the meantime, the cafe is open as a soft launch. You can find out more via the site.
Courtesy: Warner Bros Entertainment Inc Publishing Rights
After not releasing an album for the past four years. The 13th Studio album by the 21 Grammy JAY-Z has been long overdue with bringing out a new musical project. But on the 30th of June, the wait was over, 4:44 a mysterious album with very little marketing prior to the two weeks, This release is another exclusive to his music Streaming service TIDAL, there was a trailer with some academy award winning actors which picked up a lot of traction due to the high profile of the actors and the hype around the album. This album many suspected was a direct response to Beyoncé last studio album Lemon where she speaks about infidelity presumably by her husband and JAY-Z confirms these rumors and publically apologies on the title track ‘4:44’. As well as that Jay speaks about financial freedom and brand ownership. The album is being hailed as one of his most open and honest yet, speaking on all things from his relationship, his drug dealing past, his relationship with his late father and his homosexual mother. This album is definitely up there with one of his best bodies of work yet and we look forward to seeing what Mr. Sean Carter has next up his sleeve.
Santan Dave is back, with an incredible tune just as smooth as…well, Tequila. The young British rapper, drops his latest single “Tequila” and this promises to set the fire burning yet again for Dave.
With his smooth tone, Spanish guitars and infections hook, this will be another instant classic.
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