CULTURE
SELFRIDGES IS SELLING NFTS IN STORE
Selfridges, a UK department store, is selling NFTs and digital fashion in its Oxford Street store in London, bringing digital goods to real-life shopping and expanding their accessibility in fashion.
The fusion of virtual and physical worlds will debut as part of a pop-up featuring artwork by Victor Vasarely and new physical pieces inspired by Victor Vasarely’s work from designer brand Paco Rabanne. The NFTs, which can be purchased using a traditional credit card through an in-store digital screen, will include digital versions of Paco Rabanne’s first dresses.
Between the 28th of January and the 12th of March, around 1,800 NFTs will be released, with prices ranging from £2,000 to more than £100,000; select Paco Rabanne NFTs will be sold alongside their physical counterparts, and the digital versions can be worn across multiple virtual platforms. Some pieces will be recreations of designs from the 1960s that were never produced. The funds raised will benefit the Fondation Vasarely Museum in Aix-en-Provence, which houses and restores works by the artist. When a customer purchases the NFT, the Substance automatically creates an NFT wallet for them, where the NFT is saved.
According to Attard, Selfridges’ project is likely to introduce new customers to the world of NFTs. “You only have the experience if you remove the words ‘NFT,’ ‘crypto,’ and ‘blockchain.’ “Even when you pay at a normal till, you have no idea how it works,” he says. According to Attard, the project also includes a virtual environment in the metaverse platform Decentraland where people can interact with patterns inspired by Vasarely, whose work feels contemporary today. Selfridges has been an early adopter of new technologies, including an October collaboration with emerging designer Charli Cohen, which included access to a virtual environment and multiple augmented reality installations.
According to Attard, Selfridges and Sebastian Manes, Selfridges’ executive buying and merchandising directors, were especially careful in understanding the opportunities in the space and developing a long-term strategy. “It’s critical to understand the space and what is possible in retail, as well as how NFTs transform the fashion experience.” Much of the work, he adds, consists in establishing an infrastructure that allows for ongoing experiences. “NFTs are more than just an eCommerce experience,” he says, adding that projects like this — which revive historic works and provide access to previously inaccessible goods and experiences, for example — demonstrate how NFTs can help showcase the culture and add more elements to fashion consumption.
Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.
The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.
Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.
Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”
Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.
The revived classic includes a FM Radio and ‘Snake’ game.
Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.
In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.
The Nokia 6310 should release later this year.
Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.
The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.
The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.
The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
-
ENTERTAINMENT1 week ago
NETFLIX IS PLANNING A LA CASA DE PAPEL (MONEY HIGHEST) SPINOFF BASED ON BERLIN’S CHARACTER
-
FASHION1 week agoSUPREME RELEASES AN AIRSTREAM FOR ITS SS2022 COLLECTION
-
CULTURE1 week ago
GUCCI X BALENCIAGA’S HACKER PROJECT HAS DROPPED
-
FASHION1 week ago
NEW AIR JORDAN 36 DRIPPING WITH GOLD
-
FASHION1 week ago
WHAT’S THE DEAL BEHIND TIFFANY & CO X NIKE’S AIR FORCE 1 COLLAB?
-
FASHION1 week agoFIRST LOOK AT POKÉMON X LEVI’S NEW COLLECTION
-
CULTURE1 week ago
A$AP ROCKY LOOKS BACK AT HIS BEST AND WORST FASHION MOMENTS
-
FASHION1 week agoNORTH FACE X ONLINE CERAMICS FOR 70’S INSPIRED EARTH DAY COLLECTION