CULTURE
SCARLETT JOHANSSON LAUNCHES HER NEW SKINCARE BRAND ‘THE OUTSET’ IN THE UK

Scarlett Johansson, the renowned actress, has ventured into the world of skincare by launching her own brand called “The Outset” in the United Kingdom. Collaborating with beauty professional Kate Foster, Scarlett’s brand aims to revolutionize skincare with a focus on gentle and effective products that promote a healthy skin barrier. The exclusive partnership with Cult Beauty brings The Outset’s innovative skincare line to the UK market.
Scarlett and Kate drew inspiration from their personal struggles with acne and skin sensitivities, making their mission to provide solutions that others could relate to. Their vision was to prove that gentle, barrier-nourishing products can deliver remarkable results while being easy to incorporate into a skincare routine.
The collection features eight key items with skincare formulas designed to deliver effective results while being gentle on the skin. Each product in the line contains The Outset’s unique ingredient called Hyaluroset Complex, which is a botanical-derived alternative to hyaluronic acid. This ingredient provides both instant and long-lasting hydration, resulting in plumper, smoother, and nourished skin.
“I saw that so many others could identify with my skin struggles. My goal was to prove that gentle, barrier-nourishing products could deliver amazing results. And it had to be easy, as effortless as slipping on your favourite white tee.” – Scarlett Johansson
Cult Beauty will carry the brand’s cleanse, prep, and moisturise products, which include the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and Nourishing Squalane Daily Moisturiser, as well as the Smoothing Vitamin C Eye Cream, Restorative Niacinamide Night Cream, Exfoliating Caffeine Micro Polish, Ultralight Moisture-Boosting Oil, and Purifying Blue Clay Mask. Prices start at 32 pounds, and a daily necessities beginning set costs 50 pounds.
“The Outset is where simplicity and purpose meet – clean, results-driven skincare for all.” – Kate Foster
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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