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PEARPOP REWARDING USERS FOR VIRAL NFT SOCIAL MEDIA POSTS

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Pearpop, social media collaboration marketplace has launched a Web3 app, Pearproof which allows users to mint viral NFTs of their social media posts. As well as this, Pearpop is introducing dynamic NFTs that gain value depending on their virality on social media.

Although the concept of selling social media posts like tweets is not new (as seen with Jack Dorsey’s first tweet), Pearproof’s NFTs will use an algorithm that helps boost the value as posts gain higher engagement.

In terms of how the NFTs on the platform actually gain value, there is a tier system. Ray Lee, the Chief Product Officer for both Pearpop and Pearproof says the NFTs “start at the vinyl level before rising to silver, gold, platinum and other levels, as it gains popularity on social media.”

The creators have the power to decide what the holders of the NFT get as their collection rises up the levels. “It’s about programming a way to unlock access to the creator or a private community,” he said. The algorithm allows fans to have a stake in the creator’s works, thereby creating an incentivised relationship that does not rely on likes and shares.

 

Photo Courtesy – Pearpop

The idea for Pearpop originated from the realisation that there wasn’t a current marketplace for creators “to monetise through simple, authentic collaborations that are mutually beneficial.” Now, Pearpop is investing into the power of social media, as the start up has now banked $16 million to build out its empire for buying and selling social collaborations among creators, of which $10 million of the total deriving from Series A funding.

We see Pearpop has come a long way and is even backed by some of the most notable supporters of Web3 projects including The Chainsmokers, Alexis Ohanian, Mark Cuban and Snoop Dogg.

Find out more about the platform at the site – pearproof.com

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ENTERTAINMENT

NEW CONCEPT ‘HARRY POTTER’ CAFE OPENS IN TOKYO

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If you ever find yourself in Tokyo on your travels, it’s worth exploring the new official Harry Potter Café, which is to help commemorate the franchise’s success in Japan, especially for fans of the iconic movie series.

The Akasaka Biz Tower, where the café is located, is currently embodying other elements of the Wizarding World, such as a staircase that has been converted to resemble the moving staircase in the franchise. Notably, the staircase connects the tower to the Akasaka ACT Theater, where the play will be performed in Japanese.

 Kisa Toyoshima

So whilst the cafe provides fans with souvenirs and Hogwarts-themed decor, we take a look at the food and drinks on offer:

First, the café offers scones with jams in the shapes of Gryffindor, Slytherin, Ravenclaw, and Hufflepuff, keeping with its British heritage. The traditional dinner of beans and toast has a Harry Potter twist; it’s called Platform 934 Beans. The Dragon’s Breath Roast Beef and the Owl Post Sunday Roast are some of the heartier snacks.

There is also meat-free Hedwig Cake, which is a dessert. The artistic dish depicts an owl with its beak clutching a Hogwarts acceptance letter.

There are also other potions available. Spells like “Expecto Patronum,” “Wingardium Leviosa,” “Stupify,” and “Herbivicus” are channelled into a variety of cocktails and mocktails, all boiling away beneath the surface to captivate your taste buds.

The magical café is a part of Warner Bros. Entertainment’s spectacular celebration of the July 8th launch of the play Harry Potter and the Cursed Child in Japan. In the meantime, the cafe is open as a soft launch. You can find out more via the site.

 

Courtesy: Warner Bros Entertainment Inc Publishing Rights

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ENTERTAINMENT

4:44

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After not releasing an album for the past four years. The 13th Studio album by the 21 Grammy JAY-Z has been long overdue with bringing out a new musical project. But on the 30th of June, the wait was over, 4:44 a mysterious album with very little marketing prior to the two weeks, This release is another exclusive to his music Streaming service TIDAL, there was a trailer with some academy award winning actors which picked up a lot of traction due to the high profile of the actors and the hype around the album. This album many suspected was a direct response to Beyoncé last studio album Lemon where she speaks about infidelity presumably by her husband and JAY-Z confirms these rumors and publically apologies on the title track ‘4:44’. As well as that Jay speaks about financial freedom and brand ownership. The album is being hailed as one of his most open and honest yet, speaking on all things from his relationship, his drug dealing past, his relationship with his late father and his homosexual mother. This album is definitely up there with one of his best bodies of work yet and we look forward to seeing what Mr. Sean Carter has next up his sleeve.

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ENTERTAINMENT

SANTAN DAVE: TEQUILLA

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Santan Dave is back, with an incredible tune just as smooth as…well, Tequila. The young British rapper, drops his latest single “Tequila” and this promises to set the fire burning yet again for Dave.
With his smooth tone, Spanish guitars and infections hook, this will be another instant classic.

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