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OFF WHITE’S NEW AROMAS AS FIRST FRAGRANCE RELEASED

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Off White has stepped into a rather new territory – perfume. This drop comes after clues at Paris Fashion Week, and now a new genderless range named “Paperwork” has been unveiled, a four-part collection of genderless fragrance, makeup, and nail polish.

The fashion label have released their first perfume following in the footsteps of other luxury giants such as Chanel, Dior, Valentino, Burberry, Tom Ford, Gucci, Hermes, Giorgio Armani, Marc Jacobs, and Givenchy.

Paperwork was brought to life by Abloh before he passed last year with the genderless range created to enable people from all backgrounds to express their true selves, describing the project as “another canvas, another surface for human expression.” The packaging also mirrors Abloh’s style as each fragrance bottle is capped with a grip control knob, giving an industrial heavy look.

As for the actual scents, Alexis Dadier led ‘Solution No. 1’, inspired by the texture and aroma of sand, bringing out a woody aroma. Jérome Epinette was next to lead No. 2 which mainly smells like fresh citrus over a smoky vetiver base. No. 3 by Sidonie Lancesseur combined pink peppercorn with rose and amber, making a musky floral. Finally, Epinette also created No. 4 – a cocktail mixture of eucalyptus and lavender with a leather base.

The range, which begins with perfume, will branch into make-up and nail polishes as soon as possible. Whilst the product features four scents, six face and body pigment crayons, stencils with the same number of nail polishes also join alongside. These are cleverly named “Imprint,” (pigment crayons) and “Template,” (face and body stencils) and “Color Matter” (nail polishes).

All four Solutions are available now at Off-White™’s website here, and the three additional collections aforementioned will be available soon.

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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