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NIKE OPENS RETAIL SPACE X CREATIVE STUDIO IN SEOUL

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There have been exciting things coming out of Seoul recently but today (July 15) marks the opening of ‘Nike Style’ in South Korea – a designated space which opens not just to sell Nike goods, but to invite customers and guests to exhibit their individual likes and fashion sense.

Nike Style, which serves as both a retail store and a creative studio, aims to blur the distinction between offline and online retail. In gender-neutral zones, Nike Style will provide a line that is focused on the lifestyle genre. Additionally, there will be a few seasonal products and carefully picked local offerings.

Customers who use the content studio can design their own backdrops and produce original material. Numerous immersive events are scheduled, including Nike By You workshops and SNKRS Lounge gatherings for Nike Members. Additionally, the store will have QR codes that can be used to access augmented reality experiences and artwork exhibits.

Last year, their Nike Rise locations, intended to close the gap between physical and digital, generated headlines throughout the globe in China and Korea. Nike Style, which functions as both a retail establishment and a creative studio, continues to obfuscate the distinction between offline and online purchasing.

The opening of a store in Shanghai later this year is even better news. Following this, more activations similar to this will follow.

All Photos Courtesy of Nike

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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