CULTURE
NIKE IS COLLABORATING WITH LEBRON JAMES X LIVERPOOL F.C. TO DEVELOP A PRODUCT LINE

Liverpool F.C. ended their sponsorship agreement with New Balance in 2019 and has since signed a new multi-million dollar arrangement with Nike.

Coincidentally, LeBron James (one of the Swoosh’s most prominent players) agreed to a marketing agreement with Fenway Sports Group in 2011, in which he bought a 2% ownership in the Premier League football club. James and his business partner Maverick Carter later joined FSG as partners earlier this year, as Liverpool’s valuation continues to rise following the club’s 2019-2020 Premier League championship success.
Lebron’s association with Liverpool is now materialising: as the club’s Chairman Tom Werner announced, “We’re doing a product line with Lebron and Liverpool.” Nike is developing seven or eight products that link LeBron to soccer. Werner goes on to claim, “I don’t know the specifics yet, but they’re going to make seven or eight goods that rival Michael Jordan’s relationship with Nike.” Since 2018, Nike’s Air Jordan brand has produced the official uniforms for Paris Saint-Germain, with Michael Jordan allegedly getting 5% of each uniform sale.

CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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