CULTURE
NFTS CAN WAIT ACCORDING TO KANYE

he progression of the Metaverse allows brands to embrace the greater presence of NFTs and digital assets in future.
Some of the brands welcoming this change include Balenciaga, Nike, Louis Vuitton and Selfridges but we will not be seeing a certain individual joining these brands any time soon – Kanye West.
As a creator and someone who stays on top of trends, the DONDA artist is dismissing the concept of NFTs. He made his opinion clear on his recent Instagram post, showing he is perfectly happy to be creating in the physical space, for the time being.

Ye posted a note on Instagram which read, “My focus is on building real products in the real world,” and also that , “STOP ASKING ME TO DO NFTs I’M NOT FINNA CO-SIGN…I MAKE MUSIC AND PRODUCTS IN THE REAL WORLD.”
Let this not take away from the big luxury brands experimenting in digital spaces. We can only wait to see whether Kanye’s views may change in future – perhaps influenced by other creatives in industry, such as Balenciaga’s Denma who we have already seen adopt the future of the metaverse.
He may not be on the wave now so we would have to wait a little longer for digital Yeezys to be sold in the metaverse.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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