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NBA X BETTER™ SPECIAL BEATS POWERBEATS PRO RELEASE

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To commemorate its 75th anniversary season, the NBA has collaborated with Canadian brand and retailer BetterTM Gift Shop on a limited-edition Beats Powerbeats Pro release.

The wireless earphones feature NBA and BetterTM logos to commemorate the upcoming 2022 NBA All-Star Game. The limited-edition Beats Powerbeats Pro have a white base and interchangeable red and blue ear tips for added contrast. The charging case and packaging, like the earphones, feature abstract interpretations of the NBA logo by artist Shay Semple.

“At BetterTM, we strive to break down barriers and authenticate representation, and this collaboration does just that.” Working with artist Shay Semple, who was one of the first to incorporate hand-painted artwork onto a Beats charging case, added to the uniqueness of the project, according to Avi Gold, founder of BetterTM Gift Shop. “I grew up being inspired by so many subcultures, music genres, and watching NBA games, fueled by their energy, from a young age.” It feels surreal now to see life come full circle.”

The NBA x BetterTM Gift Shop Beats Powerbeats Pro will be available for $250 USD on February 19 from the NBA Store, BetterTM Gift Shop, Dover Street Market Los Angeles, and NOTRE.

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LIFESTYLE

VLONE NEW POP-UP

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On the 7th of July, A$AP Bari unveiled details for another VLONE’S London pop-up store, through his personal Instagram account. As well as that Bari also unveiled Air Force 1 High all black colourway. Unlike previous Air-force collaborations between VLONE and Nike, this new sneaker is very minimal and clean aesthetic.

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LIFESTYLE

NIKE VAPORMAX CITY TRIBE

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With their new release and hype of Nikes flagship trainer release the Air ‘Vapormax’ but since the original release of the trainers, Nike has begun to slowly roll-out a series of new colourways. The latest release is dubbed ‘City tribes’ which is a tribal theme green silhouette. The trainer comes out today July 10th and will retail for $190 USD.

  

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LIFESTYLE

THOM BROWN – MAYFAIR STORE RELEASE

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With a new store opening today, Thorm Browne decided to Host a Tennis match that involved limited edition Capsule collection. These pieces will be available at the Mayfair store today the 11th of July. The collection has a very retro aesthetic taking inspiration from the sport of tennis and traditional tailoring.

           

 

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