CULTURE
MONCLER CELEBRATES 70 YEARS WITH AN ‘EXTRAORDINARY’ FILM

Moncler has debuted its first film titled “The Brand of Extraordinary,” narrated by Grammy Award-winning performer Alicia Keys, as it continues to reach out to and expand its community. The film, which covers the brand’s history since its inception in 1952, is currently available on Moncler’s social and digital channels.
The film is part of Moncler’s 70th anniversary festivities, which included an 18,000-person performance in Milan’s Piazza Duomo during Milan Fashion Week. The performance began with the prima dancer of Teatro alla Scala di Milano, Virna Toppi, and included 1,952 artists, each wearing a white Moncler Maya 70 jacket and signifying the founding year of Moncler.
Away from the film, the latest campaign – “Extraordinary Forever” highlights from the brand’s image archives to document the brand’s seven decades of pioneering alpine heritage. From Italian explorers on top of the world’s second-highest peak, K2, and the French ski team at the 1968 Olympic Winter Games in Grenoble, to a display at the Italian Stock Exchange to commemorate its listing.

The introduction of its Genius campaign with Japanese drummer prodigy Yoyako Soma, Moncler’s pinnacles, and the breadth of its far-reaching ideas are portrayed through fascinating visuals recorded around the world.
But they haven’t stopped there. Following the debut of Moncler’s short fashion film and the announcement of its Extraordinary Forever campaign, Moncler Maya 70, a limited-edition down jacket from the Italian fashion house, has just arrived too.

CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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