LIFESTYLE
MCDONALDS HOSTED THE VETEMENTS SS20 SHOW
The French brand ‘Vetements’ were the ultimate trollers during PFW by hosting their show in a Parisian McDonalds- yes, the fast food chain.
The models walked around the booths in the restaurant where the audience were sat. The whole show seemed to be a comment on capitalism- which is a bit ironic considering hoodies come at a cost of around £500- with models wearing name tags saying, ‘CAPITALISM’ and slogans like ‘ECSTASY’, that was referring to the internet and its effect on society. Pieces also included flip-flops, bright colors, leather coats, oversized shirts, manager/security guard outfits, and some held french fries as they walked.
To top it all off, attendees also received their invites in the form of branded condoms. Class at its finest.
On the 7th of July, A$AP Bari unveiled details for another VLONE’S London pop-up store, through his personal Instagram account. As well as that Bari also unveiled Air Force 1 High all black colourway. Unlike previous Air-force collaborations between VLONE and Nike, this new sneaker is very minimal and clean aesthetic.
With their new release and hype of Nikes flagship trainer release the Air ‘Vapormax’ but since the original release of the trainers, Nike has begun to slowly roll-out a series of new colourways. The latest release is dubbed ‘City tribes’ which is a tribal theme green silhouette. The trainer comes out today July 10th and will retail for $190 USD.
With a new store opening today, Thorm Browne decided to Host a Tennis match that involved limited edition Capsule collection. These pieces will be available at the Mayfair store today the 11th of July. The collection has a very retro aesthetic taking inspiration from the sport of tennis and traditional tailoring.
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