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KAWS X ACUTE ART: THE NEW AUGMENTED REALITY PROJECT

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KAWS/Art Acute

The American street artist, KAWS, has teamed up with Acute Art to reveal his first ever series of augmented reality sculptures titled ‘EXPANDED HOLIDAY’.

By delving into the world of digital art, the collaborative effort provides the opportunity to exhibit KAWS’ famed sculpture ‘COMPANION’ in 11 major cities around the world.

All of the works are visible, free of charge, through the Acute Art app – proving it to be a cohesive platform that brings technology and artists together through the production of engaging visual artwork. The artist explains:

“When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium.”

KAWS/Art Acute

The exhibition will be available to view from March 12 to March 26.

You can view the AR sculptures at these 12 locations:

  • Doha, Qatar|MIA Park (Museum of Islamic Art)
  • Hong Kong|Observation Wheel
  • London, UK|Millennium Bridge
  • Melbourne, Australia|National Gallery of Victoria (NGV)
  • New York, USA|Brooklyn Museum
  • New York, USA|Times Square
  • Paris, France|The Louvre
  • São Paulo, Brazil|Ibirapuera Park
  • Seoul, South Korea|Dongdaemun Design Plaza (DDP)
  • Serengeti, Tanzania|Serengeti National Park
  • Taipei, Taiwan|National Chiang Kai-shek Memorial Hall
  • Tokyo, Japan|Shibuya Crossing
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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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