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KAWS X ACUTE ART: THE NEW AUGMENTED REALITY PROJECT

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KAWS/Art Acute

The American street artist, KAWS, has teamed up with Acute Art to reveal his first ever series of augmented reality sculptures titled ‘EXPANDED HOLIDAY’.

By delving into the world of digital art, the collaborative effort provides the opportunity to exhibit KAWS’ famed sculpture ‘COMPANION’ in 11 major cities around the world.

All of the works are visible, free of charge, through the Acute Art app – proving it to be a cohesive platform that brings technology and artists together through the production of engaging visual artwork. The artist explains:

“When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium.”

KAWS/Art Acute

The exhibition will be available to view from March 12 to March 26.

You can view the AR sculptures at these 12 locations:

  • Doha, Qatar|MIA Park (Museum of Islamic Art)
  • Hong Kong|Observation Wheel
  • London, UK|Millennium Bridge
  • Melbourne, Australia|National Gallery of Victoria (NGV)
  • New York, USA|Brooklyn Museum
  • New York, USA|Times Square
  • Paris, France|The Louvre
  • São Paulo, Brazil|Ibirapuera Park
  • Seoul, South Korea|Dongdaemun Design Plaza (DDP)
  • Serengeti, Tanzania|Serengeti National Park
  • Taipei, Taiwan|National Chiang Kai-shek Memorial Hall
  • Tokyo, Japan|Shibuya Crossing
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CULTURE

TAG HEUER X NINTENDO

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Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.


The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy
TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.

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THE NOKIA 6310 IS BACK

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The revived classic includes a FM Radio and ‘Snake’ game.


Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.

In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.

The Nokia 6310 should release later this year.

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UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

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Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.


The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.

The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.

The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.

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