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KANYE WEST STARS IN NETFLIX’S ‘JEEN-YUHS: A KANYE TRILOGY’ DOCUMENTARY

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Netflix has released the first official trailer for jeen-yuhs: A Kanye Trilogy, a three-part documentary about Ye’s rise to fame and acclaim.

The first instalment of the film, described by Netflix as a “once in a lifetime three-week global event,” will premiere on 16th February.

Aside from Kanye’s divisiveness, the documentary is a major accomplishment in and of itself.

Jeen-yuhs was shot over the course of 21 years by frequent Ye collaborators Clarence “Coodie” Simmons and Chike Ozah, AKA Coodie & Chike. The documentary features home video clips and performance footage giving viewers an up-close look at Kanye’s larger-than-life persona.

While the documentary’s first trailer showed a young Ye rapping “Two Words” from The College Dropout alongside Mos Def, the official Netflix trailer preps viewers for a deep dive into the “cult of Kanye,” a phenomenon that’s begun to overshadow his undeniable musical talent.

“It was like God saying, ‘I’m about to hand you the world,’” Ye proclaims in the clip. “‘Just know at any given time, I can take it away from you.’”

One has to wonder if the documentary series’ name, jeen-yuhsm, ironically or earnestly deconstructs the word “genius,” but given the creators’ previous work with Ye, it’s probably pretty honorific.

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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