ENTERTAINMENT
KANYE WEST MCDONALD’S SUPER BOWL ADVERT

“Can I get Uhhhhhhhh”
McDonald’s 30-second Super Bowl LVI advertisement references the classic “Can I get Uhhh” viral video from 2009 while also playing on the moment you get asked what you want to order.
There are many featured customers throughout this advert, including NASCAR racer Bubba Wallace, FIFA Streamer Edwin Castro, and Ryan Reynolds who voices Mcdon’ads Character “Grimace.” The most noteworthy appearance is by Kayne West in one of his signature Russian Sherp ATV vehicles.
Kanye’s voice appears in auto-tune in the advert, while McDonald’s posted a short clip on their Instagram showing a deleted scene of Kayne jokingly repeating “Can I get Uhhhhhhhhhh, Uhhhhhhhhh.”
Ye has been a fan of the chain for a long time, previously tweeting about how McDonald’s is his favourite restaurant in 2018. As well as writing a poem in 2016 about McDonald’s for Frank Ocean’s, Boys Don’t Cry zine.

BLUP-DATE
DJ EZ 24 HOUR LIVE STREAM SET FOR MIND CHARITY

Back with another Live 24 Hour DJ set, join DJ EZ Saturday 23rd January from 6pm GMT.
DJ EZ is partnering up with Defected Records to bring audiences this special stream on Saturday January 23rd in support of the mental health charity MIND and their amazing work.
Watch it live at DJEZ.COM
Fans can support by donating at JustGiving.com/DJEZ24HourSet & using the hashtag #StayHomeWithDJEZ in their posts and shares on social.
ENTERTAINMENT
3 TECH ADVANCEMENTS BEHIND ‘AVATAR: THE WAY OF WATER’

As we examine the technology behind the second Avatar movie, James Cameron can be seen mixing his duties as an inventor and a filmmaker on most of his sets. Using AI, algorithms, brand-new cameras, and other technologies, Cameron has shared how this one was made.
wing Cam/Virtual Cam: Cameron wanted to be there as the performers performed on the “volume” of the virtual stage in order to record their on-screen antics in real time. As a result, the Simulcam or Swing Camera was developed, giving filmmakers more freedom of movement due to its screen’s ability to swing flawlessly at any angle.
Fusion Camera System: In addition, Cameron made use of the Fusion 3D Camera System. This module enabled the cinematographer to simultaneously take two photos that were aligned and gave the appearance of depth, producing the ideal immersive 3D experience. He modified this set-up somewhat for “Avatar” in order to get the more photorealistic pictures required to show off Pandora’s diverse flora and animals.


Motion capture: Cameron used a previously unheard-of strategy. In order to concentrate a specially built camera on a 6-inch tiny boom directly in front of the actors’ faces, small rigs that were linked to skull caps were fitted to the actors. Using these two improvements, the type of motion capture was transformed into an all-around performance capture. Movement-prone facial areas were highlighted with dots to track them in a better way. Every dialogue delivery and expression change accompanied by a range of emotions was recorded and turned into a computerized framework. The CG characters were brought to life on screen by animators and digital artists using the frameworks that were provided to them.
Future Hollywood projects will undoubtedly benefit from the underwater performance capture technologies and methods that Cameron and his creative team developed for Avatar: The Way of Water. James Cameron’s journey deserves to be portrayed on the biggest screens, from being rejected by multiple studios for his project because they thought it was too dangerous, then to witnessing it become the highest-grossing movie of all time and inspiring filmmakers all over the world.
ENTERTAINMENT
XBOX TO HAVE ‘SIFU’ ARENAS MODE & ROLL OUT IN MARCH.

In March 2023, Sifu will finally release its long-awaited Arenas mode. Sloclap, a French developer, revealed the news to IGN, saying that the mode will be included in a free update to the game.
“Completing the arenas successfully will progressively unlock a massive new modifiers batch, which doubles the current game’s amount and notably brings alternative moves to our main character’s Kung Fu palette,” Sloclap told IGN. “Completing the new Arenas challenges will also grant you access to new cheats and exclusive new outfits.”
Players have been anticipating the mode since it was first teased in a content roadmap in April. The mode was supposed to launch in winter 2022, but it was ultimately delayed.
Since its release in February 2022, the martial arts brawler has amassed over 1 million players worldwide on Windows, PlayStation 4 and PlayStation 5, as well as the Nintendo Switch. The Arenas mode will be available alongside the title’s release on Xbox One and Xbox Series X/S.
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