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KANYE TERMINATES 10-YEAR CONTRACT WITH GAP

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It seems Ye has officially informed Gap that he wishes to dissolve their agreement after months of escalating complaints and rants on social media. Before 2022 comes to an end, more items from the lucrative collaboration were scheduled to come in stores but now, the YEEZY GAP SHDZ’s future is uncertain.

At the conclusion of New York Fashion Week, Ye hosted an unexpected YEEZY party where he let celebrities to try on his prized YEEZY GAP SHDZ spectacles. Although there hasn’t been any official confirmation of the YEEZY GAP sunglasses’ release date or price, the promotional blitz suggests that they will be on sale shortly. However, Kanye revealed that YEEZY would eventually leave GAP and adidas. Given the significant YEEZY GAP summer we all experienced, this NYFW activation might be one of the final significant YEEZY GAP events for a while.

In June 2021, Yeezy Gap introduced its debut product, an oversized jacket priced at $200. A branded hoodie, the second item, made its appearance in the fall of 2021 and cost $90. Both designs were only offered online. In 2022, the French luxury brand Balenciaga entered the scene, leading to the creation of Yeezy Gap Engineered by Balenciaga. A variety of hues of the well-known “Round Jacket,” a selection of slightly cropped hoodies were all products of the YEEZY and Gap collaboration.

YEEZY Round Jacket

Though things began to take a left turn when the rapper claimed that Gap had copied his designs, including their collaboration with Balenciaga, in August 2022. West has stated his intention to launch Yeezy retail locations.

Ye’s attorneys informed Gap that the collaboration was ending because Gap was delaying the release of products and the establishment of YEEZY retail locations. No new partnerships will be formed, but Gap will continue to be able to market its current YEEZY Gap products. The termination of the arrangement has no bearing on the merchandise that Gap has produced in conjunction with Balenciaga.

YEEZY GAP ENGINEERED BY BALENCIAGA collection

Ye told CNBC that although he had great expectations for the collaboration, mistakes made by Gap officials ultimately prevented him from realising his goals. Ye’s speech clarified the circumstances that resulted in the termination of the 10-year agreement that gave rise to YEEZY GAP. “It was always a dream of mine to be at the Gap and to bring the best product possible to the masses, going on to note how he understood the difficulty at first, “obviously there’s always struggles and back-and-forth when you’re trying to build something new and integrate teams.”

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CULTURE

TAG HEUER X NINTENDO

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Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.


The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy
TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

TAG Heuer nintendo super mario bros gaming watch connectivity fitness timepiece swiss italy

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.

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THE NOKIA 6310 IS BACK

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The revived classic includes a FM Radio and ‘Snake’ game.


Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.

In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.

The Nokia 6310 should release later this year.

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UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

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Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.


The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.

The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.

The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.

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