CULTURE
JOE FRESHGOODS’ CULTURAL INSPIRATION FOR NEW BALANCE

Shortly after the campaign was announced, we see Joe Freshgoods x New Balance 2002R Conversations Amongst Us has an encompassing story to tell with the accompanying footwear, led creatively by Freshgoods in partnership with new Balance.
The New Balance team produced an accompanying campaign video starring NBA star Kawhi Leonard to represent ideas that Joe Freshgood had about the “dynamic of black men, nonverbal communication and the nonchalant head-nod.”
“I wanted to tell a story of the black experience, emphasizing crucial dialogues that connect the community while inspiring the next generation of black creatives.” Freshgood also shared online.
The pairs to arrive come mixed with white smooth mesh, suede, and leather. There are light blue tongue tabs and the N-ERGY midsoles are in white. Glossy cream slaps across the 2002R branding and on the toe box overlays, while orange linings move along the tongue, seams, and mismatched cutouts on the heel. Cushioned outsoles finish the silhouette in the same colour.

Alongside a pair of 550s that dropped earlier this week, the campaign launched this past weekend at the following retailers: A Ma Maniére and Social Status.

Before the official reveal, Joe Freshgoods teased the inners of the shoebox which read, “Designed and curated by Joseph Robinson and a team of Black associates at New Balance.”

Expect the New Balance “Conversations Amongst Us” series to be available on HBX from 9:00 PM EST on April 14.
CULTURE
TAG HEUER X NINTENDO

Limited-edition Super Mario Connected interactive timepiece — merging the worlds of watches and fitness with the iconic Super Mario Bros. series.
The TAG Heuer x Super Mario Limited Edition sees the Swiss brand deliver a unique digital experience, with its animated dial serving as a stage for gaming’s most famous hero, Mario, who gets more energetic as the wearer becomes active. The animations follow a reward-based system that tracks physical activity and fitness goals, putting Mario in the role of personal trainer, encouraging the wearer to reach daily targets through in-watch games.

Inspired by the “Easter Egg” concept of the video game series, Mario celebrates the wearer’s progress with his signature power-up attributes. The cardinal points of the bezel are adorned with objects integral to Mario’s adventures; the Super Mushroom (which makes Mario grow) at the 3 o’clock position, the pipe that allows him to travel fast at 6 o’clock and at 9 o’clock the invincible Super Star lights up. When the wearer reaches their daily target, Mario then climbs the level-up Goal Pole in an in-dial animation.


Speaking on the latest collaboration, TAG Heuer CEO, Frédéric Arnault says, “What better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active?”

Limited to only 2,000 pieces, the latest TAG Heuer x Super Mario collection is set to release on July 15 made available on the watchmaker’s website.
CULTURE
THE NOKIA 6310 IS BACK

The revived classic includes a FM Radio and ‘Snake’ game.
Nokia brings back its 2002 best-selling 6310 model with a set of simple upgrades for the modern world.
In terms of user interface, the menu text is much larger and readable than before with a one-icon view function that can increase image and font sizes even further. The three-toned polycarbonate phones come in four different base colours: dark green, yellow, black, and light blue. The 2021 Nokia 6310 has a 2.8-inch curved display, numerical keypad, rear 0.3-megapixel camera, FM Radio, and a 1,150mAh battery battery “that can go weeks between charges.” Opting out of modern applications, the phone is equipped with 8MB of RAM and 16MB of storage.
The Nokia 6310 should release later this year.
CULTURE
UFO-SHAPED ‘ALIENWARE POP-UP STORE’ IN HANGZHOU, CHINA

Gramco Company sought to design a visible landmark building located in one of the most popular and lively tourist spots in China.
The pop-up shop takes form as a glazed round structure topped by a huge UFO-shaped roof. The overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.
The store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. The whole building is circular, so people can see it completely from any position around it. Rest benches are set around the perimeter of the glass wall serving also as a gathering point.
The huge roof on the top prevents direct sunlight and shelters the store from wind and rain. Upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
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