ENTERTAINMENT
IMMERSIVE KYLIE GLAM PARK TAKES OVER LONDON’S COVENT GARDEN

Kylie Cosmetics by Kylie Jenner and Kylie’s Virtual World will be incorporated into Kylie Glam Park this week (August 11–14), a four-day event in London’s beautiful East Piazza Covent Garden. Summer glam trends as well as the most recent products in skincare and cosmetics will be highlighted by the entirely immersive and unique experience.
Studio BLUP will be providing Virtual Try Ons (VTO) on a digital screen as part of the event, which will feature individualised make-up and skin consultations, fun games, freebies, and endless social sharing opportunities. Customers who visit the Glam Park will be able to virtually experiment on Kylie’s products and receive make-up advice from Kylie Cosmetics by Kylie Jenner makeup experts.

Customers may scan the QR code to activate their camera, which will instantly open, mirror, and project their faces onto a large screen. While their faces are projected onto the screen, customers can test on several Kylie Lip Kit colours.
If you’re not in London across the 4 days, you’re in luck as Studio BLUP have also rebranded the “Kylie Cosmetics by Kylie Jenner, Kylie Virtual World” so customers will still be able to virtually experience the Kylie Glam Park takeover too.

The Kylie Glam Park is a continuation of this augmented reality Kylie Virtual World, created alongside Boots.com to highlight Kylie Jenner’s new Kylie Cosmetics brand in a shoppable online experience. After scanning a QR code, users are taken to a 360-degree virtual Kylie cosmetics world. Customers may test Kylie’s infamous Matte Lip Kits virtually through a virtual try-on (VTO), and there are also tutorials that show how to use the product and its advantages. Users can even shop the look to get Kylie’s well-known Instagram looks. By accessing various AR “rooms,” users can access all of these capabilities.

“It’s been a great opportunity working with Studio BLUP to bring such engaging and relevant tech to customers shopping on Boots.com via this Virtual Reality World”, says Ruana Di Marco, Head of Digital Content & Activation at Coty. “Updating the experience now to reflect the Glam Park event in London makes it even more meaningful and shows our commitment to staying relevant and agile.”
You can register for free tickets here via Eventbrite to partake in Kylie’s summer Glam Park.
Date and Time: 11-14th August // Doors will be open from 11am-8pm (Guests are encouraged to show their registration confirmation to receive priority access).
Location:
Covent Garden, East Piazza
London
WC2E 8RF
ENTERTAINMENT
NEW CONCEPT ‘HARRY POTTER’ CAFE OPENS IN TOKYO

If you ever find yourself in Tokyo on your travels, it’s worth exploring the new official Harry Potter Café, which is to help commemorate the franchise’s success in Japan, especially for fans of the iconic movie series.
The Akasaka Biz Tower, where the café is located, is currently embodying other elements of the Wizarding World, such as a staircase that has been converted to resemble the moving staircase in the franchise. Notably, the staircase connects the tower to the Akasaka ACT Theater, where the play will be performed in Japanese.

So whilst the cafe provides fans with souvenirs and Hogwarts-themed decor, we take a look at the food and drinks on offer:
First, the café offers scones with jams in the shapes of Gryffindor, Slytherin, Ravenclaw, and Hufflepuff, keeping with its British heritage. The traditional dinner of beans and toast has a Harry Potter twist; it’s called Platform 934 Beans. The Dragon’s Breath Roast Beef and the Owl Post Sunday Roast are some of the heartier snacks.


There is also meat-free Hedwig Cake, which is a dessert. The artistic dish depicts an owl with its beak clutching a Hogwarts acceptance letter.
There are also other potions available. Spells like “Expecto Patronum,” “Wingardium Leviosa,” “Stupify,” and “Herbivicus” are channelled into a variety of cocktails and mocktails, all boiling away beneath the surface to captivate your taste buds.

The magical café is a part of Warner Bros. Entertainment’s spectacular celebration of the July 8th launch of the play Harry Potter and the Cursed Child in Japan. In the meantime, the cafe is open as a soft launch. You can find out more via the site.
Courtesy: Warner Bros Entertainment Inc Publishing Rights
ENTERTAINMENT
4:44

After not releasing an album for the past four years. The 13th Studio album by the 21 Grammy JAY-Z has been long overdue with bringing out a new musical project. But on the 30th of June, the wait was over, 4:44 a mysterious album with very little marketing prior to the two weeks, This release is another exclusive to his music Streaming service TIDAL, there was a trailer with some academy award winning actors which picked up a lot of traction due to the high profile of the actors and the hype around the album. This album many suspected was a direct response to Beyoncé last studio album Lemon where she speaks about infidelity presumably by her husband and JAY-Z confirms these rumors and publically apologies on the title track ‘4:44’. As well as that Jay speaks about financial freedom and brand ownership. The album is being hailed as one of his most open and honest yet, speaking on all things from his relationship, his drug dealing past, his relationship with his late father and his homosexual mother. This album is definitely up there with one of his best bodies of work yet and we look forward to seeing what Mr. Sean Carter has next up his sleeve.
ENTERTAINMENT
SANTAN DAVE: TEQUILLA

Santan Dave is back, with an incredible tune just as smooth as…well, Tequila. The young British rapper, drops his latest single “Tequila” and this promises to set the fire burning yet again for Dave.
With his smooth tone, Spanish guitars and infections hook, this will be another instant classic.
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