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IMMERSIVE KYLIE GLAM PARK TAKES OVER LONDON’S COVENT GARDEN

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Kylie Cosmetics by Kylie Jenner and Kylie’s Virtual World will be incorporated into Kylie Glam Park this week (August 11–14), a four-day event in London’s beautiful East Piazza Covent Garden. Summer glam trends as well as the most recent products in skincare and cosmetics will be highlighted by the entirely immersive and unique experience.

Studio BLUP will be providing Virtual Try Ons (VTO) on a digital screen as part of the event, which will feature individualised make-up and skin consultations, fun games, freebies, and endless social sharing opportunities. Customers who visit the Glam Park will be able to virtually experiment on Kylie’s products and receive make-up advice from Kylie Cosmetics by Kylie Jenner makeup experts.

Customers may scan the QR code to activate their camera, which will instantly open, mirror, and project their faces onto a large screen. While their faces are projected onto the screen, customers can test on several Kylie Lip Kit colours.

If you’re not in London across the 4 days, you’re in luck as Studio BLUP have also rebranded the “Kylie Cosmetics by Kylie Jenner, Kylie Virtual World” so customers will still be able to virtually experience the Kylie Glam Park takeover too.

The Kylie Glam Park is a continuation of this augmented reality Kylie Virtual World, created alongside Boots.com to highlight Kylie Jenner’s new Kylie Cosmetics brand in a shoppable online experience. After scanning a QR code, users are taken to a 360-degree virtual Kylie cosmetics world. Customers may test Kylie’s infamous Matte Lip Kits virtually through a virtual try-on (VTO), and there are also tutorials that show how to use the product and its advantages. Users can even shop the look to get Kylie’s well-known Instagram looks. By accessing various AR “rooms,” users can access all of these capabilities.

“It’s been a great opportunity working with Studio BLUP to bring such engaging and relevant tech to customers shopping on Boots.com via this Virtual Reality World”, says Ruana Di Marco, Head of Digital Content & Activation at Coty. “Updating the experience now to reflect the Glam Park event in London makes it even more meaningful and shows our commitment to staying relevant and agile.”

 

You can register for free tickets here via Eventbrite to partake in Kylie’s summer Glam Park.

Date and Time: 11-14th August // Doors will be open from 11am-8pm (Guests are encouraged to show their registration confirmation to receive priority access).

 

Location:

Covent Garden, East Piazza

London

WC2E 8RF

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ENTERTAINMENT

MAC MILLER’S FACES MIXTAPE YOU CAN SOON STREAM

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Faces was Mac Miller’s eleventh and last mixtape that was released in May 2014 before his death. The mixtape has originally not been available on streaming platforms however, it has been confirmed by his long-time collaborator and friend ID Labs. This follows his K.I.D.S mixtape which hit major streaming services last year, however it’s only been confirmed by Labs that this will be dropped very soon.

Whilst the mixtape is incomplete, it is considered Miller’s most accomplished and talented work. He’s joined by many gifted musicians, including ScHoolboy Q, Sir Michael Rocks, Earl Sweatshirt, Ab-Soul, Thundercat, Rick Ross, Mike Jones, Vince Staples and Dash.

[Image Source: Shutterstock & YouTube]

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ENTERTAINMENT

“BIGGIE SMALLS: I GOT A STORY TO TELL” ARRIVES ON NETFLIX

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Next week will mark the unfortunate anniversary of Christopher Wallace’s, AKA Biggie Smalls, murder. The late star would have been turned 49 this year, but sadly didn’t live past 24.

Netflix have marked the occasion with a documentary of his life and career; we take a look into his childhood summers spent in Jamaica to his brief time as a drug dealer on Brooklyn streets to the rise of his rap career. The short film progresses from his early life and draws to a close to the morning of March 9th 1997, when he was shot in a drive by shooting in LA. His death is still unresolved and has sparked huge debates between his an Tupac’s death by a drive by shooting six months earlier. The doc has been directed by Emmett Malloy who has contributed to many of his music videos. It’s also executively produced by his mother Voletta Wallace, who contributes heavily to interviews and gives a familiar and comforting commentary throughout.

Much of the footage was shot by friend Damion “D-Roc” Butler whilst Smalls was on tour as an early 20s star. Other famous faces have been interviewed throughout, such as Diddy and Combs (the biggest player in Biggie’s career behind the scenes).

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DRAKE SET TO DOMINATE THE CHARTS WITH SCARY HOURS 2

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On Friday last week, Drake released a new EP Scary Hours 2 ,consisting of 3 new tracks, “What’s Next”, “Lemon Pepper Freestyle” and “Wants and Needs” and it will come as no surprise they were automatic hits. This follows his Scary Hours EP that was released back in 2018 which included the global successes “God’s Plan” and “Diplomatic Immunity”.

“Wants and Needs” features Lil Baby and on “Lemon Pepper Freestyle” Drake has drafted in Rick Ross to take control of the first half of the track. The Canadian rapper has teased us with this drop, as he’s set to release a new album Certified Lover Boy at some point this year. Drake commented saying he doesn’t, “have an exact date, but it’s in the pot and it’s coming soon” after a knee injury postponed its release from January this year.

Fans haven’t delayed their positive response to the new music either; the fresh songs are going to dominate the charts this week both in the UK and globally. Currently, the 3 tunes are in the top 5 singles in the UK but “What’s Next” is on path to take the Number 1 spot. If the rumours are true, this would be the rapper’s 24th, 25th and 26th Top 10 singles in the UK- a pretty impressive achievement!

 

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