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HOMECOMING x JAMESON BRING #ALLCONNECT TO LONDON THIS AUGUST BANK HOLIDAY

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London will host the #ALLCONNECT festival for just one night thanks to HOMECOMING and Jameson Irish Whiskey (Mon Aug 29). To celebrate the burgeoning African talent and culture, top performers including Teezee, Julie Adenuga, and DJ Obi will be included. This is definitely one not to miss.

Since its inception in 2017, HOMECOMING has championed African talent and creatives from the fields of style, music, and sport. #ALLCONNECT London will have an individually curated line-up packed full of special guests and surprise appearances, to shine a light on the best that each local scene has to offer. This line up already includes Asake, Teezee and DJ Obi – with more set to be revealed soon. Cruel Santino and Odunsi will also make special appearances (The Engine).

TeeZee performing in Lagos

Streetwear company Patta also worked with HOMECOMING and Jameson to create a limited-edition T-shirt and whiskey bottle that were motivated by their mutual love of music and the strength of community. Each T-shirt represents a different city and will be sold exclusively via ourhomecoming.com, with all profits going towards WAF Skatepark in Lagos, a cultural and cross-generational exchange project supported by WAFFLESNCREAM, Nigeria’s first skateboarding company.

Founded by Grace Ladoja MBE, HOMECOMING is a movement; igniting new cultural conversation and creative development in Africa, starting in Nigeria. Our vision is to empower the continent’s young generation with the knowledge and resources they need to inspire and enable future innovation and growth. HOMECOMING Festival is the spark that ignites this movement; a 4-day cultural exchange that brings African creatives and creativity back to Africa, and gives African creatives what they need to take their vision to the world.

Now the groundbreaking international musical exchange has collaborated with Jameson, the iconic Irish whiskey brand (who has been a partner at the events since 2018), for a unique collaborative project that will widen the circle and bring Africa’s biggest cultural exchange to London and Atlanta.The partnership will see HOMECOMING and Jameson bring together like-minded artists from around the world, as they touch down in three cities to ignite a truly global community, with the shared ambition to amplify up and coming African talent and culture.

 

Central Cee performing in Lagos, Nigeria

Event information below:

Date: 29th August 2022

Time: 6pm – 2am

Location: Laylow, 10 Golborne road, London, W10 5PE, UK

Age requirement: 18+ with valid ID

Tickets are available at www.jamesonwhiskey.com/en/all-connect/ – you don’t want to miss this.

All Photos Courtesy of @ourhomecoming (Instagram)

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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