CULTURE
HISTORY IS MADE AT THE BRIT AWARDS

First of all, the night made history as an audience of 4,000 were seen at the Brits. The award ceremony was a trial run for the post-pandemic era as not a single mask was in sight!
The Brits 2020 made the headlines for all the wrong reasons, as pop singer Mabel was the only British female nominated across 25 mixed gender categories. This year, women dominated the award ceremony. Taylor Swift took home the Global Icon award, Dua Lipa won Best Solo Artist and Album, and Little Mix made history taking home Best Group.


LA trio Haim won International Group, the first all-female group to do this since Destiny Child’s win in 2002. Billie Eilish also won International Female.

The NHS also was a major focus of the night, with Lupa dedicating her award to nurse and healthcare pioneer Dame Elizabeth Anionwu, saying, “It’s very good to clap for [frontline NHS staff], but we need to pay them”.

Winning for the boys, J Hus won Male Solo Artist and Harry Styles won Best Single for “Watermelon Sugar”. Headie One also addressed healthcare workers, saying “Thank you for everything you did for this country”. In his and AJ Tracey’s song “Ain’t It Different”, the duo changed the lyrics to rap “Team work keeps the dream working, it’s only right we show love to the key workers” and “saying eat out to help out but won’t help out [Marcus] Rashford when he’s feeding the youths”. The Lewisham and Greenwich NHS Trust Choir joined Rag’n’Bone Man and Pink as they closed the show.

[Image Source: brits.co.uk]
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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