CULTURE
HIGHLIGHTS OF THE 2020 SUPER BOWL LIV

Hard Rock Stadium
In the event of America’s most watched annual broadcast, the principle highlight involved the Kansas City Chiefs’ victory over San Francisco’s 49ers at the football championship. Among the masses of entertainment offered to its viewers, the Super Bowl LIV 2020 also presented the infamous half-time show. The show was performed by Jennifer Lopez and Shakira, as well as surprise guest performances from Bad Bunny and J. Balvin.
It was announced that this year’s Super Bowl half-time show would be included in NFL’s first-ever visual album, Super Bowl LIV Live. The album is set to encompass all the entertainment that occurred throughout the game, including the National Anthem performed by Demi Lovato.
However, it was in the infinite sequence of commercials shown in amongst the game, where there remained an abundance of celebrity cameos. Celebrities included Bill Murray, Kanye West, Ellen DeGeneres, Jason Momoa, Post Malone, Lil Nas X, Maisie Williams and Kim Kardashian to name a few.
Super Bowl fans were also given glimpses of new teasers and trailers from upcoming projects, such as the Fast & Furious 9, the new James Bond film No Time to Die and Disney’s live action film Mulan.
Super Bowl advertisements have become ever iconic due to their incredible production values and cinematographic quality. For adverts to be displayed to the estimated 100 million viewers during the Super Bowl LIV, it was reported that for a 30 second slot, advertisers were required to disperse around $5.6 million USD.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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