CULTURE
GOLDEN STATE WARRIORS X FTX OFFICIAL PARTNERSHIP ANNOUNCEMENT

FTX is the Golden State Warriors’ official cryptocurrency platform and NFT marketplace for all things digital.
The partnership is the first of its kind in professional sports, with the NBA franchise launching its NFTs on FTX. “Cryptocurrency has a well-established worldwide community and will continue to be a major part of the sports, media, and entertainment industries,” Warriors President and Chief Operating Officer Brandon Schneider said of the partnership. We quickly realised our shared desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement, during our conversations with FTX.”
The Warriors are the most recent team to join the NFT craze. To better associate themselves with the professional sports world, Crypto.com recently partnered with the Philadelphia 76ers and renamed Staples Center. Earlier this year, the Warriors became the first sports team to execute an NFT drop. To mark the occasion, the Warriors and FTX will present three Bitcoins to three different non-profit organisations in the Bay Area. Self-eStem, Mission Bit, and Techbridge girls are among the three recipients.
“Through our partnership with Stephen Curry, we were introduced to the Warriors organisation, and we are excited to partner with a franchise that aligns with our core values,” said FTX U.S. President Brett Harrison. The FTX US NFT Platform will provide the Warriors’ international fan base with a leading, safe, and secure venue to access exclusive collectables from the franchise.”
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




-
ENTERTAINMENT1 month ago
NETFLIX IS PLANNING A LA CASA DE PAPEL (MONEY HIGHEST) SPINOFF BASED ON BERLIN’S CHARACTER
-
FASHION1 month ago
NEW AIR JORDAN 36 DRIPPING WITH GOLD
-
FASHION1 month ago
FIRST LOOK AT POKÉMON X LEVI’S NEW COLLECTION
-
CULTURE1 month ago
GUCCI X BALENCIAGA’S HACKER PROJECT HAS DROPPED
-
CULTURE1 month ago
A$AP ROCKY LOOKS BACK AT HIS BEST AND WORST FASHION MOMENTS
-
FASHION1 month ago
YEEZY SEASON 9 REVEALED – WITH A STATEMENT FROM YE
-
FASHION1 month ago
IVY PARK RODEO: FOURTH COLLECTION WITH BEYONCÉ
-
FASHION1 month ago
WHAT’S THE DEAL BEHIND TIFFANY & CO X NIKE’S AIR FORCE 1 COLLAB?