ENTERTAINMENT
FREDO AND KICK GAME PARTNER

After his album release last month, Fredo is still making money moves as he’s just announced a multi-million pound deal with Kick Game, the London-based trainer retailer.
It’s no secret that Fredo is a sneakerhead and the partnership will see the rapper host a series of events and launches at Kick Game over the next two years. The London musician stated that him and Kick Game’s co-founder, Robert Franks, “share a huge passion for sneakers. In the same way I put my fans first, Rob puts his customers first. For me, this was an easy investment because Rob and I quickly became friends and with the huge growth in the sneaker industry, the investment made a lot of sense with the potential for huge returns.”
Kick Game have made it apparent that their sales soared during Covid with online sales increasing by 600%, with many of us turning to online buys during lockdowns.
Franks commented on their business increase by saying, “Kick Game’s revenue over the last 12 months has grown from £2million to £15million, placing us as potentially one of the fastest-growing companies in our sector. This deal is ground-breaking for a business of our kind; the fanbase overlaps and it made complete sense to partner with Fredo.”
Hopefully soon we’ll be able to buy Fredo-designed trainers!
ENTERTAINMENT
MAC MILLER’S FACES MIXTAPE YOU CAN SOON STREAM

Faces was Mac Miller’s eleventh and last mixtape that was released in May 2014 before his death. The mixtape has originally not been available on streaming platforms however, it has been confirmed by his long-time collaborator and friend ID Labs. This follows his K.I.D.S mixtape which hit major streaming services last year, however it’s only been confirmed by Labs that this will be dropped very soon.

Whilst the mixtape is incomplete, it is considered Miller’s most accomplished and talented work. He’s joined by many gifted musicians, including ScHoolboy Q, Sir Michael Rocks, Earl Sweatshirt, Ab-Soul, Thundercat, Rick Ross, Mike Jones, Vince Staples and Dash.
[Image Source: Shutterstock & YouTube]
ENTERTAINMENT
“BIGGIE SMALLS: I GOT A STORY TO TELL” ARRIVES ON NETFLIX

Next week will mark the unfortunate anniversary of Christopher Wallace’s, AKA Biggie Smalls, murder. The late star would have been turned 49 this year, but sadly didn’t live past 24.
Netflix have marked the occasion with a documentary of his life and career; we take a look into his childhood summers spent in Jamaica to his brief time as a drug dealer on Brooklyn streets to the rise of his rap career. The short film progresses from his early life and draws to a close to the morning of March 9th 1997, when he was shot in a drive by shooting in LA. His death is still unresolved and has sparked huge debates between his an Tupac’s death by a drive by shooting six months earlier. The doc has been directed by Emmett Malloy who has contributed to many of his music videos. It’s also executively produced by his mother Voletta Wallace, who contributes heavily to interviews and gives a familiar and comforting commentary throughout.
Much of the footage was shot by friend Damion “D-Roc” Butler whilst Smalls was on tour as an early 20s star. Other famous faces have been interviewed throughout, such as Diddy and Combs (the biggest player in Biggie’s career behind the scenes).
ENTERTAINMENT
DRAKE SET TO DOMINATE THE CHARTS WITH SCARY HOURS 2

On Friday last week, Drake released a new EP Scary Hours 2 ,consisting of 3 new tracks, “What’s Next”, “Lemon Pepper Freestyle” and “Wants and Needs” and it will come as no surprise they were automatic hits. This follows his Scary Hours EP that was released back in 2018 which included the global successes “God’s Plan” and “Diplomatic Immunity”.

“Wants and Needs” features Lil Baby and on “Lemon Pepper Freestyle” Drake has drafted in Rick Ross to take control of the first half of the track. The Canadian rapper has teased us with this drop, as he’s set to release a new album Certified Lover Boy at some point this year. Drake commented saying he doesn’t, “have an exact date, but it’s in the pot and it’s coming soon” after a knee injury postponed its release from January this year.
Fans haven’t delayed their positive response to the new music either; the fresh songs are going to dominate the charts this week both in the UK and globally. Currently, the 3 tunes are in the top 5 singles in the UK but “What’s Next” is on path to take the Number 1 spot. If the rumours are true, this would be the rapper’s 24th, 25th and 26th Top 10 singles in the UK- a pretty impressive achievement!
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