CULTURE
FORBES OFFICIALLY RECOGNISES KANYE WEST AS A BILLIONAIRE

Unlike last year, when Kanye West was refused billionaire status by the financial magazine, Forbes has now officially declared West as a billionaire estimating his net worth at $1.3 billion USD. However, according to the new account in Forbes’ article, Kanye West is said to still be unhappy as a consequence of the recent report.
Forbes’ estimate of West’s net worth derives from an in-depth analysis of Kanye West’s financial reports. The breakdown included royalties and revenue adapted from his solely owned YEEZY brand, G.O.O.D Music label, contracts with Adidas, liquid assets, as well as any debts.
However, Kanye West has challenged that he has, once again, been undervalued by Forbes and is now claiming that his actual net worth is $3.3 billion USD.
It was reported that Kanye personally texted Zack O’Malley Greenburg, a writer at Forbes: “It’s not a billion. It’s $3.3 billion since no one at Forbes knows how to count.”
Despite Kanye West’s despair, he is the second hip-hop artist to achieve billionaire status after Jay-Z, who attained his nine-figure digit back in 2019.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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