CULTURE
FLICKING THROUGH THE NFT YEARBOOK 2022

The NFT Yearbook (NFTYB) project aims to record and preserve the rich history of the web3 sphere, recording hours of conversations with some of the most fascinating CEOs, artists, creators, and thought leaders in the field.
The book, which will be available in print and digital versions, features writing from some of the most creative and engaging minds in the field, from the creators of the DeFi protocol to some of the most well-known designers and artists. The project also features and art from hundreds of web3 artists, collectors, thought leaders, makers, platforms, and collections.
Each book is fully interactive on secondary NFT sites like OpenSea and others, allowing visitors to turn pages, change the 3D asset’s size, and more. Each site also has a live interactive demo of how each book works. The 9669 total tokens that make up NFTYB have a range of distinctive features that give owners access to particular benefits.
The book has hundreds of blank pages, including full-page blanks, half-page blanks, yearbook quote blanks, and paragraph blanks. Holders of a blank space token will be able to send NFTYB their messages, artwork, or other content for three weeks following the mint, and this content will be printed in both the digital and physical yearbooks. A chapter honouring digital artists from the 1960s who have since passed away is also included, along with instructive chapters teaching web3.
You can join the whitelist and view at https://nftyearbook.io
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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