CULTURE
FIFA’S FIRST FEMALE GLOBAL COVER STAR IS SAM KERR
As interest in women’s football continues to rise, this may be the start of an ongoing trend for the FIFA franchise. Despite the FIFA game evolving into what it is today over the course of nearly 30 years, there have never been any female stars on global covers – until today. Australian Sam Kerr makes the FIFA ’23 cover with Frenchman Kylian Mbappé.
Whilst the Woman’s 2022 Football Euros is in full swing, FIFA are also gearing up, especially for this years’ World Cup. We are now seeing a change in how women’s football is viewed from all sides, including through increased exposure, better broadcasting deals, premium kits, and now the first female global cover star for the sport’s most well-known video game franchise.
The cover is certainly a great step in the right direction, but the “woman’s game needs to keep evolving,” Sam Kerr says. “I think the most important thing is the investment into women’s football as a whole — infrastructure, equal pay, all of those things that help the players produce better quality and games for people to watch — all these different types of athletes that people can relate to or fall in love with.
Growing up, I only looked up to men’s footballers. Kids these days are able to look up to young, amazing, strong female athletes and it’s really cool to be a part of.”
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.
The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.
[Image Source: Nike]
Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
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