CULTURE
EXCITING OPPORTUNITY: £10,000 FUND FOR YOUNG & INNOVATIVE CREATIVES

Shape History has recently announced the opening of the History Shaper Fund, a new £10,000 creative initiative. The fund will go towards someone who desires to address a social impact issue close to their heart, whilst bringing their innovative idea to life.
Any person in the UK between the ages of 18 and 25 who has a fresh, original idea to solve any issue—from human rights to climate justice, health fairness, or socioeconomic mobility—is invited to apply. One winner will be selected to receive the whole £10,000 for being the most creative, effective and inclusive entry. Additionally, the winner will receive access to Shape History’s London office as well as regular mentoring sessions from members of the team to assist with project development and execution.
People Like Us and B Labs UK are both supporting the fund’s debut in an effort to increase awareness of the initiative, which aims to inspire the upcoming generation of purpose-driven creative industry leaders.
Check the fund out here to find more information and apply by Wednesday 1 March 2023. Good luck!
BLUP:GEN IS STUDIO BLUP’S EXCLUSIVE NETWORK OF INFLUENTIAL CREATORS AND CREATIVE CURATORS, BUILT AS OUR WAY FOR BRANDS TO SPEAK TO A YOUNG CULTURAL AUDIENCE, GAIN REAL AUTHENTIC INSIGHTS AND CONNECT WITH THE LATEST TRENDS AND SOCIAL LANDSCAPE.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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