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EMINEM’S SUPER BOWL LVI HALFTIMEAIR JORDAN 3 CUSTOM

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Eminem made headlines at this year’s Super Bowl for reasons other than his halftime performance. The Detroit rapper wowed the crowd at Super Bowl LVI by performing two of his biggest hits, “Lose Yourself” and “Forgot About Dre.” Eminem wore a black hoodie over a baseball cap that sat just above his eyes, and he accessorised with a pair of custom Air Jordan 3 PE sneakers. He took to social media to debut his “Air Shady,” which features tongues accented with Eminem’s signature “E” logo in addition to white and grey uppers and red details. The shoe also has a rubber “Hi! My name is…” name tag accents on the heel, complete with handwriting that sees Eminem’s rap alter ego “Slim Shady.”

Eminem performed alongside hip-hop legends such as Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, and Kendrick Lamar at the 2022 Super Bowl Halftime Show. The Los Angeles Rams won Super Bowl LVI, securing their title as the champions.

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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