LIFESTYLE
ELON MUSK’S BRAIN CHIP COMPANY RECEIVES US APPROVAL FOR HUMAN TESTING

The US Food and Drug Administration (FDA) has approved Elon Musk’s brain-chip company to conduct its first human tests. Scientists are preparing to test brain microchips in humans in order to connect people to computers in an entirely new manner. The microchips are made by a business called Neuralink, which Elon Musk co-founded.
Senior Lecturer in Electronic Engineering at Leeds Beckett University, Dr. Roz Wyatt-Millington, told Newsround that the technology will be used to connect our brain with the gadgets we use. “The idea is to allow these chips to record the electrical signals that the brain produces, process them in real time – that is as they are produced – and send the information via Bluetooth to an app on a mobile device,” she said. “This would allow people who cannot use their hands to control their mobile.
The brain is a very sensitive organ, thus anything linked to or placed inside it must be done with considerable caution.That is why Neuralink has spent so much time evaluating it. Dr Roz explained: “The technology is based on years of research into what we call the brain-machine interface – that is devices that allow a digital device to communicate directly with the brain. It will have to go through full clinical trials so by the time it is available generally it will be deemed to be safe for use in humans.”
Neuralink intends to use its microchips to heal illnesses including paralysis and blindness, as well as to assist certain impaired people in using computers and mobile technologies. The chips, which have been tested on monkeys, are intended to decode brain signals and transfer information to gadgets through Bluetooth.
A paralysed Dutchman was able to walk simply by thinking about it, thanks to a set of implants that wirelessly transmitted his thoughts to his legs and feet.
The goal with this project is to essentially “connect humans and computers.”
LIFESTYLE
VLONE NEW POP-UP

On the 7th of July, A$AP Bari unveiled details for another VLONE’S London pop-up store, through his personal Instagram account. As well as that Bari also unveiled Air Force 1 High all black colourway. Unlike previous Air-force collaborations between VLONE and Nike, this new sneaker is very minimal and clean aesthetic.
LIFESTYLE
NIKE VAPORMAX CITY TRIBE

With their new release and hype of Nikes flagship trainer release the Air ‘Vapormax’ but since the original release of the trainers, Nike has begun to slowly roll-out a series of new colourways. The latest release is dubbed ‘City tribes’ which is a tribal theme green silhouette. The trainer comes out today July 10th and will retail for $190 USD.
LIFESTYLE
THOM BROWN – MAYFAIR STORE RELEASE

With a new store opening today, Thorm Browne decided to Host a Tennis match that involved limited edition Capsule collection. These pieces will be available at the Mayfair store today the 11th of July. The collection has a very retro aesthetic taking inspiration from the sport of tennis and traditional tailoring.
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